Created: Sunday, April 25, 2004, posted by Geetesh Bajaj at 4:03 pm

My Message is My Brand, Not My Logo

When it comes to presenting information on the web, 37signals is a beacon of simplicity and clarity. This sought-after team of design and usability experts unblocks obstacles in the way of effective web experiences, increasing profitability for their clients. What would happen if simplicity and clarity were to illuminate PowerPoint presentations? Cliff Atkinson interviews Jason Fried…

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