Macromedia announced the availability of an all-inclusive Web event solution, providing customers everything they need to create, host and manage a web seminar for a fraction of the cost of a typical trade show or in- person event. By eliminating travel and external event expenses, web seminars make it easier for prospects to participate and are much less expensive for marketers to attract and qualify leads. Macromedia Breeze supports data exchange with a company’s marketing and Customer Relationship Management (CRM) system, enabling the easy import of prospect contact information, registration and attendance tracking, and the export of results to CRM systems for sales follow up. More on the Macromedia site…
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