Cliff Atkinson published a book last year called “Beyond Bullet Points” about how to combat “PowerPoint fatigue”: the deadening sameness of Microsoft Corp.’s commonly used presentation software. The book caught the eye of W. Mark Lanier, a Houston-based trial lawyer. What happened next sounds like an episode of a ripped-from-the-headlines TV crime drama. Lanier, who was suing Merck & Co. on behalf of a man who died while taking the painkiller Vioxx, hired Atkinson as a consultant to help with his opening argument. The resulting 253-slide presentation was so mold-breaking — so the opposite of boring — that it was dubbed “CSI: PowerPoint.”
You can also read an earlier interview with Cliff Atkinson on the Indezine.com site…
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