The linear presentation approach has gone fundamentally unchallenged until recent years when something changed. It wasn’t the presenters (they actually liked the straight-forward simplicity) and it wasn’t really the software. It was certain audience types and we had better pay attention.
In this month’s column I want to challenge a long-standing norm and offer a simple solution. You see there’s been a fundamental change in how many of us interact with certain audiences – especially in a sales context when our goal is to persuade and move them to action.
Jim Endicott explains more in this article…
Categories: opinion, powerpoint