muvee Reveal: Conversation with Philip Morgan

Monday, July 21, 2008
posted by Geetesh Bajaj at 11:40 AM IST



Philip MorganPhilip N. Morgan is a seven year veteran of muvee and is its Chief Operating Officer. Before joining muvee Philip spent over 25 years working in television production and operations with stints at the BBC, ITN, TV-am, TVS, Orbit, TVBS and Sony Pictures Television. Philip is a keen photographer and videographer and enjoys cycling, jogging, travel and cooking — and in this Indezine exclusive conversation, Philip discusses the cool, new features in muvee Reveal, and shwup.com, a new media sharing site from muvee.

See Also: muvee on Indezine

Geetesh: Tell us more about how muvee’s products such as Reveal differ from conventional movie editing programs.

Philip: muvee Reveal is our latest and greatest software product for the PC platform and is the direct replacement product to our award winning muvee autoProducer range of products. It provides a completely automatic and intuitive approach to turning photos and home videos into emotionally engaging productions set to music which users can then share with others.

Most traditional video editing packages rely on users manipulating media with timelines and complex editing tools having a good knowledge of the grammar of editing and how to use effects and transitions. Of course this is great if you went to film school and also have a day to spare to edit a three minute video of your child’s eighth birthday party to send over to granny. But if you are a busy parent, have never practised video editing and only have ten minutes what do you do? Well try muvee Reveal. Our PC software program prompts you to select your photos and videos, prompts you for a choice of music track and lets you select one of the 8 pre-installed styles. muvee Reveal will then analyze your photos and video, fix any problems with the photos (e.g. red-eye effect from using flash) and then automatically put together a fully edited video made to whatever style that you have selected. And all this is done in just a few minutes. And the styles are pretty smart – you can tweak a few settings in each of the styles to get just the look you want for your video and you can also personalise your production by addding titles, credits and captions. You can view your muvee instantly with full screen preview or burn a DVD or share via upload to the internet orwhatever. We have many types of output and sharing options.

muvee Reveal also includes our patented magicMoments technology which allows you to give a thumbs up to the video sections you want to include and a thumbs down to the bits of the video you want to exclude. This makes it really simple to get your video looking great without needing any fancy editing skills and hours of time to tackle the tedious part of conventional manual editing.

muvee Reveal can be purchased online priced at $99.95. You can see how easy and simple muvee Reveal is by downloading a free trial from www.muvee.com

Geetesh: Can you tell us more about the improvements in muvee Reveal — and about the new shwup.com site?

Philip: muvee Reveal brings High Definition video support to our products for the first time so you can enjoy muvees in High Definition on your large screen television. Choose between 1280×720 and 1920×1080 resolution. The product also supports instant full-screen preview in DVD quality.

This is pretty amazing as you can sit back and watch your muvee instantly and in great quality before you decide whether to save it or burn it to a DVD or whatever. We also provide one-touch transfer from your camcorder, phone, or camera which makes it easy to import any pictures regardless of format and you can also save your muvee back to say your iTouch, iPhone or PSP too as we realize that most users are really keen to share the muvees that they have created and these devices are a great way of doing that.

Whilst I’m talking about sharing I want to mention another key product that we have just launched – we’ve called it shwup and you can go to www.shwup.com to find it. We’re pretty excited about it as its our brand new photo and video sharing site – but centred around groups of people contributing and sharing their content in a more private environment than the other “sharing” sites that are out there. So say you and a bunch of buddies all go on a weekend camping trip – you all have different digital cameras, cameraphones and video cameras but how do you gather together all of the materials that get shot when you all get back home? Someone says they’ll burn a DVD, another person says they’ll post the pictures on their facebook page, someone else says they’ll email the best shots of the Saturday night party… But it’s all a bit clumsy and complicated and people often forget. With shwup one person can start an album, invite the others by email and they can all then contribute by just replying to the invite and attaching their own photos and video – all without the hassle of registration or sign-ups.

And the great thing about shwup is that each album is private to the individuals who are invited. This is very important because we realise that people don’t necessarily want their private gatherings or parties posted all over the interenet for everyone else in the world to be able to see or download.

At shwup we also provide an online muvee-making function so people can make their own muvees with the materials they have contributed or which have been uploaded to an album by their friends. Plus our PC product (muvee Reveal) can also upload muvees to a shwup album or download raw materials from a shwup album to make muvees from on the PC desktop. So the experience is all pretty seamless and well connected. I’m having a lot of fun myself using shwup and its great that it introduces newbie users into how easy it can be to make muvees that look terrific and that you’ll really want to share with others.

And by the way the term shwup came up as the site is about sharing and “showing up” and so we thought shwup was a neat way of expressing that.

You can try shwup for yourself at www.shwup.com and it’s totally free.

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