myBrainshark Pro Trainer: Conversation with Andy Zimmerman
Andy Zimmerman is the vice president and general manager for myBrainshark – Brainshark's free site for creating, sharing and tracking multimedia presentations. Andy oversees strategy, marketing, partnerships and sales for myBrainshark and has been a driving force behind the launch of myBrainshark Pro Trainer, an eLearning offering that the company is announcing today.
In this conversation, Andy talks about myBrainshark Pro Trainer.
Geetesh: What exactly does myBrainshark Pro Trainer do, and how can it help existing myBrainshark users?
Andy: myBrainshark Pro Trainer is the latest in our ‘Pro’ series of offerings on myBrainshark.com. This new offering is geared toward individual trainers, consultants and instructional designers – as well as any businessperson that needs to train a particular audience – and provides powerful and affordable eLearning functionality. Free users of our myBrainshark site can upgrade to a monthly myBrainshark Pro Trainer subscription.
As you know, our myBrainshark user base currently has the ability to upload pre-existing content, such as PowerPoint presentations, and add voice narration, videos, attachments and more to create trackable, online, multimedia presentations – all for free. A myBrainshark Pro Trainer subscription includes all this – plus the features in myBrainshark Pro – as well as advanced features, designed specifically for eLearning.
These features include the ability to incorporate test questions – including multiple choice and true/false – and provide instant feedback to students based on the accuracy of their responses. Other benefits include the ability to easily create SCORM-compliant courses that integrate with your LMS, and to issue certificates of completion for students – giving them a formal record of the courses they’ve taken. Another feature we think myBrainshark Pro Trainer users will appreciate is the ability to copy and merge content – letting them “clone” presentations or courses, as well as mix and merge specific slides, audio and/or attachments from one course to the next… so there’s no need to reinvent the wheel. Check out this product walkthrough for a more in-depth explanation of these features.
Since its inception last year, myBrainshark has always had a large audience of training professionals – many of whom are in our registered Learning Provider community, which enables them to price and sell content on myBrainshark.com. We expect this audience of training providers, as well as individuals within companies that need to quickly produce eLearning content, to benefit greatly from these new features.
Geetesh: What sort of pricing are you looking at for the myBrainshark Pro Trainer?
Andy: myBrainshark Pro Trainer is priced as a monthly subscription, and subscribers can apply any or all of the Pro or Pro Trainer features to any presentation they’ve created for a monthly fee starting at $19.99 per presentation.
You can check out the pricing chart here – you’ll see there’s a 10% discount applied when you create and store five or more presentations with Pro Trainer features, and a 20% discount for 10 or more. Also, you can “turn off” a presentation’s Pro Trainer status at any time, and apply the features to another presentation at no additional charge. And, of course, myBrainshark users can still create, deliver and store an unlimited number of presentations without Pro or Pro Trainer features for free.
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 |