TRIBE Presentations: Conversation with Miguel Monteiro
Miguel Monteiro is General Manager & Creative Director at TRIBE Presentations (Portugal). Miguel has been a graphic designer/illustrator, working in Advertising and Communication Design since 1978 and developing computer based multimedia presentations since 1988, for many high end clients. Currently, Miguel focusses on creative consultancy and project development in business multimedia presentations design, video & audio production, event and scene design, exhibitions, etc.
In this conversation, Miguel talks about PowerPoint design, and niche areas that TRIBE Presentations works with.
Geetesh: Tell us more about how you got started working with PowerPoint, and what sets the presentation design work in a league that's different from other types of graphic design.
Miguel: I have worked with presentation design since the early 80's, while still working as an art director in advertising agencies.
When I created my first design studio in 1987, clients often requested us to develop visual aids for their presentations, from overhead transparencies to 35 mm slides. I believe we were making a difference, adding value with the design approach we used to create those pieces because, from the beginning, I always looked at presentations as one of the many branches of the larger design tree.
1988 was a huge jump in our presentations design service, from hand made materials to computer graphics. With the purchase of a Commodore Amiga 2000 and some peripherals, we started designing and printing our own computer transparencies and 35mm slides and... developing computer based dynamic multimedia presentations (I believe we may have been pioneers).
As presentations grew to became our major income source, in 1991 we jumped to a higher professional environment with a Truevision Vista based network, which we used until 1997 when the first reliable PowerPoint version came into the market.
We looked at PowerPoint as a natural tool within an ongoing evolution, with a great advantage over our previous systems. It's friendly interface also endeared clients since rough presentation content would now come already in the PowerPoint format, avoiding the retyping of the usual huge amount of handwritten sheets of paper, and finished presentations could be delivered by the clients themselves with their own computers. But, at that point, clients started suggesting that our presentations business was finished as they now had the tool in their own hands! My answer used to be "Just let the dust settle... it is not about the tool, it is about what you can do with it!" which came to be the birth of a concept that I use until today.
We assumed that PowerPoint was not a threat but a challenge, so we "dived" into it with all the skills we had: design, image processing, step by step animation, audio and video production and in a couple of weeks we made PowerPoint create what we wanted it to and not simply what it offered as the defaults. We went back to clients with samples of presentations leveraged and delivered with PowerPoint and comments shifted from "you’re finished..." to "oh, we can’t do that...".
We’re still in business until today with many of those same clients, and PowerPoint became, since then, our main delivery tool.
From a more personal point of view, today PowerPoint is not only a day-to-day tool but also a tool I use for private "hobby" projects.
Geetesh: Your portfolio includes many advertisement type presentations that could typically be used for digital signage -– is this a significant trend in Portugal, or is this a niche that your company addresses?
Miguel: TRIBE Presentations began in April 2009 as my first presentations design core business assumed project, with a small team which has been working together for the last 12 year. Its portfolio is a selection of works designed through this time span.
The presentations market in Portugal covers all the conventional themes, corporate, services, projects, products, etc. We have our share of presentations in all those areas but the fact that our professional roots come from advertising and product design, led us to work a lot with marketing and sales departments and it is somehow reflected in our portfolio, leading to the "advertising type" look you commented.
Clearly assuming our line of work to be a little into animation, as long as animation adds to convey the message and not exists just "because" it is some fancy thing. Having said that, consumer products by their very characteristics usually allow us to develop more dynamic presentations.
Our portfolio was selected choosing presentations or segments of presentations, which reflected that preference line, our path since 1997 and – even if designed for a presenter – which could also work as stand-alone presentations (presentations without a presenter).
Meanwhile our client list has continued to grow to include Boheringer Ingelheim, Citroen, Colgate Palmolive, Danone, Dyrup, FNAC, Fromageries Bel, Garnier, GM/Opel, Hasbro, Henkel, Kraftfoods, L'Oreal, Mars, MG Rover, NipponExpress, Procter & Gamble, Reckitt Benckiser, Renault, Unilever, Vichy, VW/Audi, Wella, Yoplait, Centralcer, Compal, Sumolis, Cemusa, Exame, Expresso, Novis/Optimus, CGD, Somague, Robbialac, etc.
Categories: design, interviews, powerpoint, presentation_samples
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 |