Sandra Schrift is the president/owner of CoachSchrift and Associates, a San Diego based consulting, training and coaching firm. Since 1996, Sandra has been coaching speakers who want to become highly paid professional speakers as well as executives and business professionals who want to develop persuasive presentations. She is connected to her international clientele by telephone and email. She also works in-house with organizations on their communication and presentation skills. Sandra started the first national, professional speakers' bureau in San Diego in 1982 and brokered over 1500 professional speakers to the meetings industry nationally and internationally. Her clients included a variety of corporations, associations and medium and large size companies. Her speaker clients included well known celebrities, sports coaches, media personalities and other people who speak on a wide range of business and personal topics.
In this conversation, Sandra talks about her experiences in being a presentation coach.
Geetesh: Can you tell us more about your role as a presentation coach, and how it helps wannabe presenters, or even anyone who wants to become better at what they do.
Sandra: I typically work with three types of clients. Since I formerly owned a national Speakers Bureau and brokered professional speakers to groups that had meetings all over the U.S. and somewhat internationally, I know what a speaker needs to know and do to launch a career as a well paid professional speaker. I also work with the experienced professional speaker who needs more help with selling themselves and marketing their services to meeting planners, associations and corporations. Another client is the business professional/CEO type who realize that public speaking is the #1 way to advance their career. Many come to me to learn how to be more motivational and persuasive in their presentations. If they integrate between the calls, what we discuss on the calls, they will get the results they want and deserve in a short time. More recently, I also have been working with teenagers and young adults who want to improve their communication and presentation skills. I am familiar with this age group as I was a high school teacher and enjoy working with young people.
From time to time, I work in-house with a group within an organization on their communication and presentation skills. To see the types of people who have been my clients and the results we achieved, please visit http://www.schrift.com/testimonials.html
Geetesh: What are the challenges that presenters face while speaking in front of an audience, syncing with their slides, or practicing – and how does your involvement help them.
Sandra: There are mixed reviews on giving a PowerPoint presentation. PowerPoint is a passive form of communication and cannot help you establish rapport with your audience. Some presenters cling to their slides and others use the slides in an interesting, informative and entertaining way to enhance their presentation. The second is more popular with audiences. I tell my clients not to use PowerPoint slides as a substitute teleprompter. In other words, do not read aloud what is on your screen to the audience. Attendees will cringe! Augment and discuss, rather than mimic what’s on your screen.
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It was wonderful and very useful to read this conversation.
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