Newer versions of PowerPoint, especially PowerPoint 2010, have marvelous tools for helping even the “artistically challenged” among us get beyond bullet points and create effective, graphically appealing, downright professional-looking visual slides. That’s fantastic! Now the question is … how should we use those tools? Most of us have never been trained as graphic artists and don’t necessarily know the rules for making visually attractive and meaningful content. Because the discussion of “effective visual communication” might fill an entire book, let’s narrow the focus here to concentrate solely on the use of color in PowerPoint. What are good, and not so good, ways of using color on slides?