David Klein is product director for Brainshark, Inc., leading the development of new mobile offerings, features and applications. Brainshark’s cloud-based software lets users create online and mobile video presentations – using simple business tools like PowerPoint and the telephone – and then share and track their content. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing costs.
In this conversation, David discusses Brainshark’s new application for Android-based smartphones and tablets.
Geetesh: Tell us more about the new Brainshark Android app, and how this strengthens Brainshark’s positioning as the foremost mobile online presentation app.
David: We’re pleased to have just launched the Brainshark App, which is available for free in the Android Market. As the workforce grows increasingly mobile, this new application helps support users of Android-based smartphones and tablets – giving them immediate and easy access to the information they need. Users get a more interactive and engaging experience when they view our online video presentations.
Providing this type of interactive, intuitive experience is a critical part of driving mobile content consumption. We all want viewers to want to engage with content – and so it’s important to make their experience as easy and convenient as possible. Using the Brainshark App, mobile viewers can navigate through presentations via a visual table of contents; answer survey, poll and test questions; and download associated attachments. With just one click, they can share content via email or other social apps, and view our free eLearning content library as well. In addition, free myBrainshark.com users and Brainshark enterprise customers can log in to access their personal and company content respectively.
Overall, this application bolsters our commitment to providing users with high-impact content that can be accessed anytime, anywhere. In addition to Android, Brainshark presentations are automatically optimized for iOS (iPhone, iPad, iPod touch), BlackBerry, HP webOS and Windows Phone 7 devices. We also have an iPhone and iPad app that – like our new Android one – provides an enhanced viewing experience.
Geetesh: What sets the Brainshark Android app apart from other similar programs, and why is Android such an important platform?
David: Through our rapid authoring capabilities, Brainshark makes it easy for sales, marketing, training and HR professionals to create online video content, using simple business tools like PowerPoint and their phone or computer microphone. Our new app extends the power of these solutions. That is, organizations can create and deploy content within minutes that app users can then instantly and easily consume – downloading any related materials as well.
We’re particularly glad to offer these capabilities to Android users – an already popular and fast-growing segment. In fact, according to a March survey from Nielson Mobile Insights, half of all smartphone purchases in the U.S. in the last six months were Android-based devices. According to forecasts from Gartner Inc., Android will become the most popular operating system for smartphones worldwide by the end of this year – reaching a share of 49.2 percent of the smartphone market in 2012.
In addition, many newly developed tablets will have Android as their OS. The operating system has been the catalyst for an extended app ecosystem, which spans the Android Market, Amazon’s Appstore, and other online stores provided by mobile carriers and device manufacturers.
We look forward to continuing to support the Android community and other mobile users – making it easy and convenient for them to access and interact with timely and important video content.
Categories: android, brainshark, interviews, online_presentations, powerpoint
- JL @ Bridgeport, CT
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 | January 2017 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.