Andy Zimmerman is chief marketing officer for Brainshark, Inc., overseeing the company’s marketing organization, strategy, content and demand generation programs. Brainshark’s cloud-based software enables users to create online and mobile video presentations – using simple business tools like PowerPoint and the telephone – and then share and track their content. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing communications costs.
In this conversation, Andy discusses Brainshark’s newly announced milestones from the first half of the year.
Geetesh: These milestones about Brainshark’s views and initiatives sound very impressive – can you tell us more about them?
Andy: As individuals and businesses continue to use Brainshark in varying ways – expanding their use even more across mobile devices – we’ve seen an uptick in content viewed. In fact, in the first half of the year, users and their audiences worldwide viewed 72.5 million minutes – or more than 137 years’ worth – of Brainshark content. This represents a 54 percent increase over the same period last year. In addition, the overall number of Brainshark views jumped 31 percent, compared to the first half of last year.
We think this is indicative of how users increasingly want to consume content – in both their business and personal lives. Because multimedia – and online video, specifically – remains such a compelling and effective medium, more and more companies are using it on their websites, and across customer, prospect, employee and partner communications. Brainshark offers an easy way to turn PowerPoint slides into videos. Users can rapidly and cost-effectively create video assets, and socialize and track their content.
In this way, we’ve been glad to help an increasing number of customers strengthen their sales, marketing, training, HR and other business communications. We signed more than 350 new customers in the first half of the year, including in the financial services, technology, healthcare, pharmaceutical, insurance, manufacturing, real estate, electronics, and food and beverage industries. Some of these new customers we’re excited to be working with include Apex Learning, Best Western International, BG Medicine, Informatica, the Hospital Association of Southern California, the U.S. Soccer Federation and many more.
Best-of-breed partnerships and product innovation also remain key to our growth. To that end, in the first half of the year, we signed partnerships with Brightcove, Blackboard and m62 visualcommunications, and also recently partnered with Marketo. We also made major strides in supporting our customers’ needs to access content anytime, anywhere and on any device. Through important mobile enhancements and new offerings – and especially through our iPhone/iPad and Android apps – we’re helping companies quickly and easily reach viewers on their most convenient devices. Those viewers, in turn, get the best possible experience as they engage with the mobile video content.
Geetesh: How do you plan to continue this momentum – any thoughts you want to share?
Andy: Mobile development remains an especially important initiative – key to our own growth and to supporting our customers’ needs for easy, interactive access to content. Through future app development and new mobile features – including those that provide even greater support for mobile learning – we look forward to continuing our momentum and delivering a superior experience to users.
We’re especially thankful for our loyal customers and for their feedback, and grateful for our talented and dedicated team, and all they’ve helped accomplish.
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