After Nigel Holmes' morning session, the next keynote was conducted by Carmen Taran, who spoke about the power of remembrance.
Carmen emphasized that it's important to understand what your audiences remember, because audiences can only act upon what they recollect. During several past sessions, Carmen has asked her audiences about which of her slides they remember. And results can depend on various factors.
Based on her psychology background, Carmen opined that audiences seem to remember the opening or closing slides in a presentation the most. They also distinctly remember something that is out of the ordinary. Holding attention is key to remembrance, and Carmen provided an analogy when she compared holding attention to the concept of an American supermarket where 50,000 products vie for your attention at any given time. And the typical shopping trip may be just 30 minutes long!
Attention is mandatory to memory. And statistics can make you feel the pain, face the reality, and understand the facts better. Whatever may be the case, we live in a world where an accessory can cost more than the product itself. Some iPad cases for instance retail at over 1500 dollars and even more. These accessories sell because people will remember that someone had a very expensive accessory, even if this certainly overestimates capabilities.
On to another aspect altogether, Carmen asked the audience to ponder over this question: What kills the beginning of a training session? Is it the giving away of long handouts? Or a long self-introduction of the speaker? Or even a boring slide that distracts the audience's attention?
She asked the audience about good presentation titles. And questions often make good titles -- audience members gave these suggestions:
Carmen added: He who has the best story wins. Someone in audience said that when he is presenting, he has the privilege of an audience.
Carmen provided several amazing quotes:
More thoughts from Carmen -- the words may not be exactly what she quoted, but what I thought she said:
She then gave the audience 4 minutes to ask as many people within the audience their names, and remember those names. One of the audience members remembered 6 names.
We still had a few minutes left -- and Carmen said that other than distinctiveness, the quality that brings forth remembrance is emotion. Emotion causes both desire and pleasure. Also emotion can be both positive and negative. Generally, including negative emotions in a presentation leads to more detailed memories while positive emotions are prone to more errors. Carmen cautions us that if gist-based memory is sufficient, then pictures or words associated with positive emotions are appropriate.
Dr. Carmen Taran's presentations and workshops help business professionals to use communication and presentation skills to increase revenue, train or motivate others, and overall to stand out from too much sameness in the industry. A published author, Dr. Taran is frequently invited as a keynote speaker at various conferences. She is co-founder of Rexi Media, a company that helps business professionals from all fields improve their presentation skills, whether they deliver content face-to-face, online, or create ondemand presentations. To learn more, visit the Rexi Media site.
Categories: powerpoint, presentationsummit
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 | January 2017 | February 2017 | March 2017 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.