Dave Paradi helps presenters communicate more effectively by using persuasive PowerPoint presentations. He has published over 240 issues of his bi-weekly newsletter, produced more than 70 slide makeover video podcasts and appears in media regularly. Dave recently held his biennial survey on what annoys people about PowerPoint presentations.
In this conversation, Dave discusses the results of this survey.
Geetesh: Tell us about the results of your “What annoys you about bad PowerPoint presentations?” survey — and what are the top annoyances?
Dave: As I analyzed the responses and comments in the survey, a clear theme emerged. Audiences are fed up with presenters who fill their slides with too much content and are then compelled to read it all to those seated in the room.
Let’s look at the responses first and then the comments.
In looking at what the 603 respondents said were their top three annoyances, it was clear that reading the slides is by far the top thing that presenters do that annoys their audience. This has been in top spot for all five of the surveys I have done going back to 2003. Moving up one spot from the last survey, the second most annoying thing is the presenter filling the slides with full sentences of information instead of summarizing the key messages in bullet points. And rounding out the top three, is the presenter using fonts that are too small to read, probably because they are cramming too much information on the slide.
Here are the top five annoyances along with the percentage of respondents that selected them as one of their top three:
Geetesh: Based on these results, what advice will you give to presenters?
Dave: It is clear that the top three annoyances are separated from the rest by a significant distance and are clearly the areas presenters need to focus on. And yet, I think that these are only symptoms of the bigger issue of information overload. When a presenter feels that they have to include everything they have done or all they know on this topic, the slides will be a confusing mass of text and numbers that give the audience no clue on what the important takeaway should be. Presenters need to make better decisions on what content to include in a presentation so that the message is clear and understood.
There are three major themes that need to be observed here:
First, comments from the survey respondents reinforced my conclusion that the root cause of the annoying behaviors was really due to presenters attempting to cram too much information in to the presentation. Many commented that presentations have become reports that are read to the audience. It is a trend that I am seeing in my workshops as well. Attendees are asking how to determine what should go in and what should be left out of the presentation. Because they are unsure, they default to including everything. Another contributing factor is the need to send the presentation by e-mail to those who could not attend the live presentation. In order to make the presentation make sense, the presenter basically writes their script on the slides. This will be a key area of focus in my writing and work over the next year. I am starting to teach strategies for questioning each piece of content to determine if it really contributes to the goal of the presentation. I am also teaching ways to include additional detail that is not on the slides presented during the live presentation, but is available when the slide file is sent to others (or used as a record of what was presented at the meeting).
The next theme is that presenters need to be better prepared to deliver the presentation. Some of the comments related to presenters who did not create the slides themselves and had not practiced with them before the presentation. The presenter ends up reading the slides and is not able to add anything to what is written on the slide. Audiences feel that this shows a lack of respect. Presenters need to be familiar with their presentation and invest the time to rehearse and make the presentation their own, even if the slides were prepared by someone else. Respondents also commented on presenters who lack the skills or knowledge of how to speak effectively or don’t know how to use the equipment when presenting. If you aren’t comfortable speaking or don’t know how the equipment should be used, ask someone. Get some training so that you don’t embarrass yourself at the front of the room.
The third theme was the continuing problem of poorly designed slides. From poor color choices to unreadable fonts, to spelling and grammar errors, the basics are still not being understood by too many presenters. If the content of the slide can’t be understood because of poor design, there is no way it can be an aid to the presenter. You don’t have to be a designer to create slides that are visually appealing. Select colors that have enough contrast, use sans-serif fonts in large enough sizes, and double check all text on your slide before presenting. When the presenter doesn’t even bother to get these basics correct, the audience feels that the presenter doesn’t care about the presentation, and the audience will naturally be less willing to listen and act upon the message the presenter is giving.
Amen! I routinely tell my clients any number of variations on what Mr. Paredi talks about in this interview. Many people just don't seem to understand the great design maxim of "Less is More." I'm very glad that now I have the data to back this claim!
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