What is it that attracts an audience within any presentation? Are they the slides? Or is it the speaker? Or is there something else that is the sum of all parts: the audience themselves, the speaker, and the slides? We may all have been speakers at one occasion or another but we have also been part of an audience — and do all successful presentations have a quality about them that we remember long after the presenation was over? If you think carefully about all successful presentations that linger in your thoughts, then there has to be a common thread that strings through all of them — and that has to be the charisma of the speaker!