Working with visuals can be so much fun, especially when you need to add them to your PowerPoint or Keynote slides. But more often than not, finding the right picture can be a challenge. Sometimes we end up with a perfect picture — at other times, we all compromise with something we think works great — but not everyone in your audience may share your enthusiasm. That’s because pictures tend to tell a story — and your story may be different from the story that the audience interprets. At times like these, you need a visual element that’s neutral, does not speak loud, and is effective at the same time. In this issue, and in some future issues we will explore what sort of pictures work well in all scenarios — and we will also share some tricks and tips.
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