John Bevan from BrightCarbon has over eight years’ experience in creating compelling, clear, and persuasive visual presentations. John has recently helped to develop Visual Conversations for iPad – a service designed to create effective material for sales teams using iPad. John is based out of Singapore, but also works with companies in Europe and the USA.
In this conversation, John discusses the specialized needs of iPad capable presentations.
Geetesh: How is designing presentations for the iPad different than doing it within PowerPoint or Keynote on the desktop?
John: Form follows function -– you need to consider how and where the presentation is going to be used, and I think when we look at the role that iPads are starting to play in meetings, there are a few important considerations.
If you're using animation in the slides (which you certainly should be), then you need a way to get them to run properly. Most converters out there either turn presentations into a series of static images or a self-running MP4 movie. So you either lose the compelling quality of the slide builds, or you need to keep pausing and restarting -- both of which can make it very difficult to keep the flow going. Fortunately SlideShark appears to have solved the problem and we're looking forward immensely to seeing how that platform evolves.
With that in mind, slide builds are a really important attribute of any iPad presentation. If you can pace the flow of information to the audience by showing information building up on the slide in a sequence, then you can compel people to keep watching –- a bit like they do in the movies, where there is always something happening. Every presentation is different, but if you can make something change on the screen every 20-30 seconds then you've probably got the balance right.
In terms of graphics, obviously the iPad's display is far more reliable than that of projectors, but the old common-sense guidelines about minimum font sizes of 20 or 24 point and decent contrast ratios should still apply. Design has some room to evolve – we're starting to move away from the traditional 'framed' background designs and title bars, and using the screen real estate more dynamically.
But I think the most interesting difference is the entirely new conversational dynamic that the iPad brings to meetings. Suddenly, instead of presenting for twenty minutes with a linear, structured deck of slides, you can have a range of visual stories, visual explanations, visual calculation tools, and visual demonstrations up your sleeve. Depending on how the conversation unfolds, you could open up a slide to explain something, or pass the iPad over for the other person to draw something or interact directly with your content. That’s a much more natural way to share ideas, it lets you build rapport faster, get closer to your audience and engage with them at a much deeper level.
Geetesh: What services does BrightCarbon offer that lets presenters be equipped with more compelling, iPad optimized presentations?
John: We think conversational presenting is the future, so we offer a Visual Conversations for iPad service to really open up the full potential of the device. We develop a set of presentation topics –- non-linear presentation content as well as interactive materials like polls, sketchbooks, and custom calculators that can be opened up and used at key points during the conversation. Imagine just pulling up a couple of slides that exactly relate to a pain point your prospect just mentioned, then handing them a 'wish list' survey to complete which you can save and review later, sketching a development timeline together, and then letting them play with an app that shows them their projected ROI. You’re using interactive visuals that actually support and enhance each unique conversation. People appreciate and enjoy that degree of interaction and participation, they open up more, and so you can learn more about their situation and what they need.
We also include iPad optimization as standard on all our Presentation Creation packages, for when people still need a linear presentation that they might try presenting on iPad when the opportunity comes up. So we'll make sure the slides display correctly and present clearly on the small screen, and use animations that translate well to the iPad too. We also provide customers with instructions and recommendations on how to deploy the presentation onto iPads to make sure they're off to the right start.
01: iPad Presenting - First Questions First
02: Presenter’s View in PowerPoint on iPad
03: Air Display - Conversation with Dave Howell
04: Add an Apple TV
05: What is AirPlay?
06: Connecting a TV or Projector to Apple TV
07: Wired iPad to VGA with the Apple Digital AV Adapter
08: Business use of Tablet Computing Surges
09: Picture Slides on the iPad
Categories: interviews, ipad, keynote, powerpoint
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.