This is the print version of this page. All content is copyright Indezine.com 2000- .



100 Things Every Presenter Needs to Know About People: Conversation with Susan Weinschenk

Saturday, June 09, 2012
posted by Geetesh on 9:30 AM IST





Susan WeinschenkSusan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Her clients call her "The Brain Lady", and she writes a popular blog, What Makes Them Click.

In this conversation, Susan discusses her new book, 100 Things Every Presenter Needs To Know About People.

Geetesh: Tell us about your new book, “100 Things Every Presenter Needs to Know About People” – and how is this book different than your hugely popular book for designers.

Susan: When I wrote the first book, 100 Things Every Designer Needs To Know About People I knew that the "Things" applied to more than design. Basically they were 100 Things to Know about People. I've been a teacher/presenter/coach my whole career. A friend asked to coach someone who was running for public office on presentation skills. I found myself talking to him about many of the "Things" in the design book, and so decided that I would write a different version of the 100 Things and aim the "Things" at presenters.

About half of the "Things" are the same as from the previous book, but applied to creating and delivering presentations. For example, I talk in both books about the idea that people don't really multi-task, but they switch from task to task quickly. If you are designing software you need to take that into account, and if you are creating and delivering a presentation you also need to know that. But the particular do's and don'ts are different based on whether you are designing a product or creating and delivering a presentation. People are the same whether they are using a website or listening to a presentation, so that's why many of the principles hold for both situations. But what you as the designer or you as the presenter should do now that you know about what makes people tick is different. In both books I have "Take-aways" at the end of each "Thing". The take-aways are really different even if the "Things" are the same.

Then about half of the "Things" in the new book are different. For example, I have a whole chapter on How People React To You that covers how people respond to tone of voice, hand gestures, body language, etc, that were not in the first book.

And, lastly, there is a chapter in the new book that isn't "Things" at all, but is a method for structuring presentations for maximum impact and persuasion. Essentially in that chapter I give away all of my presentation secrets!

100 Things Every Presenter Needs to Know About People Geetesh: How do you research the fascinating ideas you put in your books, and then put these in words that are plain English?

Susan: I approach the content of my books from many angles.

  1. When I'm not writing books I spend a fair amount of my time reading other people's books and research articles. So I am always collecting insights and ideas from books and scholarly papers. I keep info on these ideas. When I decide to write a book, I review all my books and articles that I've been collecting. So that's one source.

  2. Next I usually pull down all my classic books on the topic from my bookshelf. These are the books that I've read a long time ago, and/or books that summarize the science in a field. I take notes on important ideas and concepts that I should include in the book.

  3. Next I sit down and start writing a list of important concepts and topics that I think are critical to the topic of the book I am working on. Some of these ideas are covered in 1 or 2 above, but others I have to go research and get data on. So that's the research part.

At that point, I have a lot of research and a lot of ideas, but then I have to pull it altogether -- the "plain English" you mention in your question. I usually will have a series of "a-ha" moments that inspire me and give me ideas about the type of approach I want to take -- the overall structure and theme of the book. So I've got the overall structure (from insight and inspiration) and I've done the research. Then I have to sit down and actually write. In some ways figuring out how to write the book -- exactly what to say -- is the part that is the most fun, and also the part that is the hardest. It's really hard work! I sit at my computer (my MacBook Pro laptop) for hours and hours and think and type. When I am writing I write for several hours every day. I have two favorite "writing chairs" in two different rooms in my house. I alternate from one chair to the other. It's just a lot of thinking and typing! That's the first draft... Then there is several months of editing, fact checking, and choosing or creating illustrations. It's a lot of work, but it's work I really enjoy.

Categories: books, interviews, opinion, powerpoint, presentation_skills

Labels: , , , ,

Comments





Archives

April 2003  |   May 2003  |   December 2003  |   January 2004  |   February 2004  |   March 2004  |   April 2004  |   May 2004  |   June 2004  |   July 2004  |   August 2004  |   September 2004  |   October 2004  |   November 2004  |   December 2004  |   January 2005  |   February 2005  |   March 2005  |   April 2005  |   May 2005  |   June 2005  |   July 2005  |   August 2005  |   September 2005  |   October 2005  |   November 2005  |   December 2005  |   January 2006  |   February 2006  |   March 2006  |   April 2006  |   May 2006  |   June 2006  |   July 2006  |   August 2006  |   September 2006  |   October 2006  |   November 2006  |   December 2006  |   January 2007  |   February 2007  |   March 2007  |   April 2007  |   May 2007  |   June 2007  |   July 2007  |   August 2007  |   September 2007  |   October 2007  |   November 2007  |   December 2007  |   January 2008  |   February 2008  |   March 2008  |   April 2008  |   May 2008  |   June 2008  |   July 2008  |   August 2008  |   September 2008  |   October 2008  |   November 2008  |   December 2008  |   January 2009  |   February 2009  |   March 2009  |   April 2009  |   May 2009  |   June 2009  |   July 2009  |   August 2009  |   September 2009  |   October 2009  |   November 2009  |   December 2009  |   January 2010  |   February 2010  |   March 2010  |   April 2010  |   May 2010  |   June 2010  |   July 2010  |   August 2010  |   September 2010  |   October 2010  |   November 2010  |   December 2010  |   January 2011  |   February 2011  |   March 2011  |   April 2011  |   May 2011  |   June 2011  |   July 2011  |   August 2011  |   September 2011  |   October 2011  |   November 2011  |   December 2011  |   January 2012  |   February 2012  |   March 2012  |   April 2012  |   May 2012  |   June 2012  |   July 2012  |   August 2012  |   September 2012  |   October 2012  |   November 2012  |   December 2012  |   January 2013  |   February 2013  |   March 2013  |   April 2013  |   May 2013  |   June 2013  |   July 2013  |   August 2013  |   September 2013  |   October 2013  |   November 2013  |   December 2013  |   January 2014  |   February 2014  |   March 2014  |   April 2014  |   May 2014  |   June 2014  |   July 2014  |   August 2014  |   September 2014  |   October 2014  |   November 2014  |   December 2014  |   January 2015  |   February 2015  |   March 2015  |   April 2015  |   May 2015  |   June 2015  |   July 2015  |   August 2015  |   September 2015  |   October 2015  |   November 2015  |   December 2015  |   January 2016  |   February 2016  |   March 2016  |   April 2016  |   May 2016  |   June 2016  |   July 2016  |   August 2016  |   September 2016  |   October 2016  |   November 2016  |   December 2016  |  




Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.

Home | PowerPoint | Photoshop | PowerPoint Templates | PowerPoint Tutorials | Blog | Notes | Ezine | Advertise | Feedback | Site Map | About Us | Contact Us

Link to Us | Privacy | Testimonials

PowerPoint Backgrounds | Christian PowerPoint Backgrounds | Business PowerPoint Presentation Templates

Plagiarism will be detected by Copyscape

©2000-2016, Geetesh Bajaj. All rights reserved.

since November 02, 2000