After a typical presentation, how much do attendees remember when they walk out of the room? Are there some parts of a presentation that they remember more, and if that’s true, then why?
What can presenters and slide designers do so that the audience can have a better memory recall about their message and content?
These were the questions we sent to Dr. Carmen Taran earlier this year. Her response was that we typically we forget approximately 70% of content after 48 hours. She also added that no one has verified the topic of memory when it applies to slides, namely: how many slides people remember (or forget) after 48 hours. She had already pondered about these questions before, and was intrigued enough to put together a study. She calls it a major endeavor and needs real audience input now — the purpose of her study is to find the answers to these questions. Empirically!
How many PowerPoint slides do you think people remember from a presentation after 48 hours? How many would you remember? What do you think: 3 or 4 slides? Or maybe more? These are some of the questions that Carmen has been searching answers for — she believes that answers to these questions will help cure the world of PowerPoint anemia 🙂
This observation study implies 5 minutes of your time to watch a 20-slide PowerPoint deck. Then in two days, you’ll be asked you what you remember via a 1-question online form. That’s it.
In return, you will be the first to receive our findings, which will translate into practical guidelines on how to create more memorable PowerPoint presentations. You will also be able to download the slides you view.
Finally, we will put up an exclusive conversation with Carmen on Indezine so that you can hear from her about ways and ideas to make and deliver more memorable slides!
Access the brief research site (please don’t take any notes).
Dr. Carmen Taran‘s presentations and workshops help business professionals to use communication and presentation skills to increase revenue, train or motivate others, and overall to stand out from too much sameness in the industry.
A published author, Dr. Taran is frequently invited as a keynote speaker at various conferences. She is co-founder of Rexi Media, a company that helps business professionals from all fields improve their presentation skills, whether they deliver content face-to-face, online, or create ondemand presentations. To learn more, visit the Rexi Media site.
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