This is a video post, and also includes a text transcript below the video.
Hi, this is Jim Endicott with Distinction Communication. I vividly remember Thanksgiving 2009. Not so much for the Thanksgiving meal but for what happened the day afterwards. The gals, when they got up at the crack of dawn headed off for Christmas shopping. The guys -- we sat around the house, had leftovers, watched the few bowl games, and then we decided we were going to go shopping too. So we headed off to Fry's, a great electronic superstore and when we got there, it was absolutely packed. Wall to wall with people! We hit at the front doors and we noticed that something was happening in the middle of the store. So we pushed our way to the front of the crowd.
When we got there, here's what we saw: An 18 year old kid demoing radio controlled helicopters. And he was pretty phenomenal -- he could take those things off and land them in the palm of people's hands. Hover them over the crowds, fly them underneath shelves, and when he was done with his demo, the boxes of radio controlled helicopters at his feet -- they began to disappear!
Everybody wanted one -- and so did we. So we each bought one, took it home, put them together, charged them up, and then we were in for a big surprise. Wasn't as easy as it looked! We powered them up, and they began crashing into the walls, crashing into windows and mirrors. Helicopter blades were flying everywhere! And we began to gain a whole new appreciation for that 18 year old kid.
And so it is with good business communicators today. It's the sales professional who can take a very technical topic, and make it easy to understand for his prospects and customers. It's the marketing professional who may have a very convoluted value proposition but can distill it down for the masses. Or maybe it is the senior executive who works everyday with some very complicated business metrics, but has a way of making it easy to understand for all the employees who want to know what's going on.
Simple messages supported by simple visuals and simple key takeaways -- but so often today we have a way of making the complex more complex! So I want to give you a couple of ideas for helping to simplify -- drive the complexity out of your next presentation:
Thanks for sitting in on today's video blog. Maybe it's about time you made your presentation just a little bit more simpler. Simpler key messages, simpler visuals, simpler key takeaways. If you are serious about getting better at the art of presenting, sharpening, and honing your own skills, check out our web site at distinction-services.comSee Also: Jim Endicott on Indezine
Jim Endicott is an internationally-recognized management consultant, executive coach and author. Jim’s company, Distinction Communication Inc., works with clients ranging from Fortune 500 executives to small business start-ups to help them enhance the personal communication effectiveness of those tasked with communicating high-stakes, high-profile messages.
Jim has also been a Jesse H. Neal award‐winning columnist for Presentations magazine and has also contributed presentation‐related content to magazines like Business Week, Consulting, Selling Power and the Portland Business Journal.
Categories: guest_post, opinion, presentation_skills
Thanks Jim (and Geetesh), creating the last slide 1st sounds like a great way to stay focused! I'll try doing that in future.
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.