This is a video post, and also includes a text transcript below the video.
Hi, this is Jim Endicott with Distinction Communication. I vividly remember Thanksgiving 2009. Not so much for the Thanksgiving meal but for what happened the day afterwards. The gals, when they got up at the crack of dawn headed off for Christmas shopping. The guys -- we sat around the house, had leftovers, watched the few bowl games, and then we decided we were going to go shopping too. So we headed off to Fry's, a great electronic superstore and when we got there, it was absolutely packed. Wall to wall with people! We hit at the front doors and we noticed that something was happening in the middle of the store. So we pushed our way to the front of the crowd.
When we got there, here's what we saw: An 18 year old kid demoing radio controlled helicopters. And he was pretty phenomenal -- he could take those things off and land them in the palm of people's hands. Hover them over the crowds, fly them underneath shelves, and when he was done with his demo, the boxes of radio controlled helicopters at his feet -- they began to disappear!
Everybody wanted one -- and so did we. So we each bought one, took it home, put them together, charged them up, and then we were in for a big surprise. Wasn't as easy as it looked! We powered them up, and they began crashing into the walls, crashing into windows and mirrors. Helicopter blades were flying everywhere! And we began to gain a whole new appreciation for that 18 year old kid.
And so it is with good business communicators today. It's the sales professional who can take a very technical topic, and make it easy to understand for his prospects and customers. It's the marketing professional who may have a very convoluted value proposition but can distill it down for the masses. Or maybe it is the senior executive who works everyday with some very complicated business metrics, but has a way of making it easy to understand for all the employees who want to know what's going on.
Simple messages supported by simple visuals and simple key takeaways -- but so often today we have a way of making the complex more complex! So I want to give you a couple of ideas for helping to simplify -- drive the complexity out of your next presentation:
Thanks for sitting in on today's video blog. Maybe it's about time you made your presentation just a little bit more simpler. Simpler key messages, simpler visuals, simpler key takeaways. If you are serious about getting better at the art of presenting, sharpening, and honing your own skills, check out our web site at distinction-services.comSee Also: Jim Endicott on Indezine
Jim Endicott is an internationally-recognized management consultant, executive coach and author. Jim’s company, Distinction Communication Inc., works with clients ranging from Fortune 500 executives to small business start-ups to help them enhance the personal communication effectiveness of those tasked with communicating high-stakes, high-profile messages.
Jim has also been a Jesse H. Neal award‐winning columnist for Presentations magazine and has also contributed presentation‐related content to magazines like Business Week, Consulting, Selling Power and the Portland Business Journal.
Categories: guest_post, opinion, presentation_skills
Thanks Jim (and Geetesh), creating the last slide 1st sounds like a great way to stay focused! I'll try doing that in future.
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