Ashley Farmer is the associate director of communications at Heartbeat Ideas, a privately held, full service agency grounded in technology-enabled strategy and recognized for breakthrough creative. A crusader for superior presentation work, Ashley works alongside all Heartbeaters to ensure their stories are delivered thoughtfully and powerfully. When she’s not waist-deep in a Microsoft Office program, you can find her wandering the streets of New York City in search of her next great meal.
In this conversation, Ashley discusses Heartbeat Ideas, the importance of presentations to its business and its use of SlideShark (Brainshark’s app for viewing and sharing PowerPoints on the iPad and iPhone).
Geetesh: Tell us about Heartbeat Ideas, and the types of presentations you create and deliver.
Ashley: In the simplest of terms, Heartbeat generates differentiating marketing ideas for our clients. We are a tight group of marketers — strategists, creatives, technologists — who are focused on producing the best and brightest marketing campaigns for the worlds of healthcare, wellness and beauty.
Thus, our presentations are the storybooks for those ideas and we don’t take them lightly. We are incessantly refining them — from the narrative to the slide design — and ensuring that they are compelling and impactful for our clients and industry audiences.
Geetesh: What role does SlideShark and the iPad play in your presentations, and why do you prefer this combination?
Ashley: For the past year or so, a significant portion of our business has been the development of iPad apps for our clients’ marketing needs. So, it made perfect sense for us to not only share that work with them from the iPad, but to present new ideas from it as well. We are a mixed bag of Mac and PC users, so we prefer PowerPoint over Keynote — but there wasn’t a fully baked solution for presenting PowerPoint files on the iPad until SlideShark popped onto our radar. It’s an excellent solution for many reasons, but here are my top 3:
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