Jim Endicott is an internationally-recognized consultant, designer, speaker specializing in professional presentation messaging, design and delivery. Jim has been a Jesse H. Neal award-winning columnist for Presentations magazine with his contributions to the magazine's Creative Techniques column. Jim has also contributed presentation-related content in magazines like Business Week, Consulting and Selling Power as well as a being a paid contributor for a number of industry-related websites.
In this conversation, Jim discusses the results of the 2013 Annual Presentation Impact Survey conducted by his company, Distinction Communication, Inc.
Geetesh: Thank you for doing this survey each year – and then sharing the results. Each year, these results shed light on changes happening in the world of presenting -- what’s are the biggest changes this year?
Jim: Over the years we've established a baseline response on a few topics and we revisit those each year to spot any trends. One of the most relevant questions is this one… "How would you rank the importance of personal presentation skills on your career and income?". This year 89% of respondents, nearly 9 in 10, are saying that presentation skills directly impact their careers and income -- up 3% from last year. As much as information has gone virtual, the human conduit for delivering information and ideas (in person or via the web) has become even more essential for most of us. 'How' we deliver it matters a lot. And those who struggle in this critical personal skill area will most likely find themselves at a disadvantage.
Since these skills seem to be so important to everyone year after year, we wanted to understand the challenges presenters are experiencing in getting better. This year 61% indicated they receive 'little or no feedback' and only 31% said their companies 'support the ongoing development' of good presentation skills. This points out a unmistakable irony that exists today. Companies place a very high value (as do individuals) in being a good communicator yet when it comes to making that investment in time or money, it's not happening very often.
It's probably the one skill we all share that can make the most significant impact on our professional lives.
Geetesh: While so much changes, some things remain the same. Not much has changed as far as irritating presenter behaviors are concerned -- can you share some thoughts?
Jim: We added a few new questions this year around that area. I suspect we all have our pet peeves but we wanted to be able to give our respondents a chance to rack and stack their own. No matter where we come from, the categories seem to be universal.
Rank these presenter behaviors from most to least irritating or distracting, 1 being the worst (listed below from most irritating average score to least)
Here was the collective feedback.
Another irritation we all have is how people approach their visuals. After all, as audience members we have to stare at them for an hour or so we all have an opinion. This year we wanted to see how presenters assessed their own visuals.
What best describes the PowerPoint (or equivalent) presentations you or your team deliver? (Be as objective as you can)?
What should probably disturb us most is not the high and low responses, rather the big chunk of people in the middle who think their visuals are "average". As most of us suspect, the bar seems to be set fairly low in most companies today so being "average" is probably not a very good thing -- mediocrity rarely is. Next year we will ask survey respondents to reflect on the presentation visuals of others and I doubt they will be as gracious as the presenter’s self evaluation was this year.
One thing is for sure, there aren’t many natural born presenters, most of us have to work at it and we need more practical resources to do that.
See Also: Making the Complex Simple: by Jim Endicott
Categories: interviews, powerpoint, survey
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.