I have been attempting to get my clients to use examples or stories. They frequently just describe what happened in a given situation. This does not have the same power as creating a dialogue.
For example, Sarah is trying to convince department managers to stop using roaming plans. To give her discussion of cell phone charges more impact, here is what she can say:
You’ve said to me about these roaming charges, “But I’m traveling. It’s just a business cost.” That’s true, but you can change your phone plan so you don’t have to pay a roaming fee. Then some of you responded, “Listen, you may be right, but I don’t have time to figure out another plan.” I agree with you. I have put together a small chart. All you have to do is look at the chart and tell me the plan you want, and I’ll do the rest.
Another comment I hear a lot is, “I’m not going to carry two phones when I go overseas. That is ridiculous and too much trouble.” Well, I am here to tell you that you don’t have to. I have made a deal with our phone company so all you need is one phone for all your business, at home and overseas.
I will be coming by your office to take five minutes of your time to figure out what works best for you. I guarantee in two months you will be saying to me, “Hey, you were right. This is not a big deal. And I see we are saving money.”
The dialogue makes a boring topic more interesting and fun to give and also hits home with your audience.
Do visit Claudyne’s site at Wilder Presentations to sign up for her blog, her tweets or to download some free presenting tools.
Claudyne’s next Get to the Message Workshop in Boston is September 9 and 10, 2013. It is a very small intimate group with only ten people.
See Also: Claudyne Wilder on Indezine