Greg Flynn is president of Brainshark, Inc., a leader in cloud-based business presentations. Brainshark’s offerings include Brainshark On-Demand -- for turning static content such as PowerPoint documents into online and mobile video presentations -- and SlideShark, the award-winning app for showing PowerPoints from the iPad and iPhone. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing costs.
In this conversation, Greg discusses Brainshark’s new solution packages and Analytics Dashboard, being unveiled today.
Geetesh: Can you tell us more about the new Brainshark Cloud packages?
Greg: I'd be happy to. We're very excited to announce the launch of the Brainshark Sales Cloud, Brainshark Marketing Cloud and Brainshark Learning Cloud to help businesses improve the effectiveness of their sales, marketing and training communications.
As your readers may recall, Brainshark's cloud-based technology lets you turn static documents such as PowerPoints into online and mobile video presentations. We have millions of users across dozens of industries. With these new solution packages, we're making it even easier for these customers to use Brainshark according to their functional needs and improve the results of their business communications.
Brainshark's most popular and prevalent use cases are reflected in the new offerings. Here's a quick look at the packages:
Beyond these primary offerings, we've introduced additional packages as well, including the Brainshark HR Cloud for increasing the reach of corporate communications, and the Brainshark Learning Cloud – Authoring for LMS, which lets users author courses to be distributed through a learning management system.
Geetesh: How does the Analytics Dashboard help those who have subscribed to the Cloud packages?
Greg: The Analytics Dashboard is brand new and an integral component of the Sales Cloud, Marketing Cloud, Learning Cloud and HR Cloud packages. As you may recall, when you send out a Brainshark presentation, Brainshark collects a lot of important data around viewing activity -- who saw it, when, how much was consumed, what type of device was used, where viewers are located and much more. The dashboard brings all this data to life, making content even more useful and actionable. It combines different, real-time data on presentation views and usage into intuitive, visual representations -- all on a single screen, with drill-down capabilities for detailed insights on audience activity and engagement.
Say you're a sales rep. The dashboard makes it easy to see how your content is performing and when interest is hot. Marketers can likewise assess video content performance and take appropriate action. And organizations can see how eLearning presentations and courses are being consumed, reinforcing proper training. Users can also observe all these trends over time.
Some additional features include role-based viewing, enabling content authors, managers and administrators to access key metrics that are important to them. An activity feed, updated in real time, provides information on content that has been recently watched, created and shared, helping users stay abreast of trends. Colored maps show where content is being viewed across the globe, while intuitive viewing charts make it easy to pinpoint the most popular and recently viewed presentations, with the ability to access further specifics on individual views. Users can also access in-depth reports and schedule them for regular delivery.
Thanks for the opportunity to discuss these new offerings, Geetesh. We’ve already had great feedback from customers, and we look forward to helping users apply these solutions to create and deliver high-impact presentations that drive their businesses forward.
Categories: brainshark, interviews, online_presentations, powerpoint
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 | January 2017 | February 2017 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.