In this conversation, Greg discusses Brainshark’s new solution packages and Analytics Dashboard, being unveiled today.
Geetesh: Can you tell us more about the new Brainshark Cloud packages?
Greg: I’d be happy to. We’re very excited to announce the launch of the Brainshark Sales Cloud, Brainshark Marketing Cloud and Brainshark Learning Cloud to help businesses improve the effectiveness of their sales, marketing and training communications.
As your readers may recall, Brainshark’s cloud-based technology lets you turn static documents such as PowerPoints into online and mobile video presentations. We have millions of users across dozens of industries. With these new solution packages, we’re making it even easier for these customers to use Brainshark according to their functional needs and improve the results of their business communications.
Brainshark’s most popular and prevalent use cases are reflected in the new offerings. Here’s a quick look at the packages:
- Brainshark Learning Cloud: Organizations can quickly create, deploy and manage mobile-ready presentations, courses and curriculums for eLearning and mLearning needs. Detailed reporting allows management to track enrollment, viewing behavior, course completion, exam scores and more.
- Brainshark Marketing Cloud: Marketers use this package to improve demand generation and external communication activities. Using Brainshark’s analytics, they can also measure the effectiveness of each piece of content. Integrations with marketing automation systems also make it easy to identify, score and nurture the best leads.
- Brainshark Sales Cloud: Incorporating the capabilities of the Learning Cloud, Marketing Cloud and more, the Brainshark Sales Cloud is a comprehensive sales enablement solution for sales training and onboarding, prospecting and social selling, and on-demand and live presentation needs. Analytics help reps identify hot prospects, while giving managers insight into rep activity and best practices.
Beyond these primary offerings, we’ve introduced additional packages as well, including the Brainshark HR Cloud for increasing the reach of corporate communications, and the Brainshark Learning Cloud – Authoring for LMS, which lets users author courses to be distributed through a learning management system.
Geetesh: How does the Analytics Dashboard help those who have subscribed to the Cloud packages?
Greg: The Analytics Dashboard is brand new and an integral component of the Sales Cloud, Marketing Cloud, Learning Cloud and HR Cloud packages. As you may recall, when you send out a Brainshark presentation, Brainshark collects a lot of important data around viewing activity — who saw it, when, how much was consumed, what type of device was used, where viewers are located and much more. The dashboard brings all this data to life, making content even more useful and actionable. It combines different, real-time data on presentation views and usage into intuitive, visual representations — all on a single screen, with drill-down capabilities for detailed insights on audience activity and engagement.
Say you’re a sales rep. The dashboard makes it easy to see how your content is performing and when interest is hot. Marketers can likewise assess video content performance and take appropriate action. And organizations can see how eLearning presentations and courses are being consumed, reinforcing proper training. Users can also observe all these trends over time.
Some additional features include role-based viewing, enabling content authors, managers, and administrators to access key metrics that are important to them. An activity feed, updated in real time, provides information on content that has been recently watched, created and shared, helping users stay abreast of trends. Colored maps show where content is being viewed across the globe, while intuitive viewing charts make it easy to pinpoint the most popular and recently viewed presentations, with the ability to access further specifics on individual views. Users can also access in-depth reports and schedule them for regular delivery.
Thanks for the opportunity to discuss these new offerings, Geetesh. We’ve already had great feedback from customers, and we look forward to helping users apply these solutions to create and deliver high-impact presentations that drive their businesses forward.