This is part of our “sometimes” series on how you can explore design treatments for callouts within your slides. And here’s another very interesting and organic sample to share. The fact that this sample does not just try to appear hand drawn, but that it actually travels all the way on the hand drawn path is what makes this stand apart.
Even the callout shapes look so organic and different. Notice that you have a regular speech balloon, simple arrows, even lines, and also a very different callout that has been created using parentheses. Amazingly enough, the hand drawn look provides a unity to the entire design.
And of course, the fonts used are amazing too — no two fonts are the same — and that would seem like throwing every design rule book in the trash. But again, this mishmash works here!
This graphic was on the cover of British Airways’ inflight magazine Highlife for the month of February 2013.