This is the print version of this page. All content is copyright Indezine.com 2000- .



Carmen Simon at the Presentation Summit 2015

Wednesday, October 21, 2015
posted by Geetesh on 9:30 AM IST



On Monday afternoon at the Presentation Summit, after most attendees had finished a heavy conference lunch, it was time for Carmen Simon to deliver her keynote. Of course, some attendees also found time to make a small detour to New Orleans' famous Bourbon Street before her keynote! You'll agree that this audience was the same, yet so different than the ones who attended Nigel Holmes' keynote that very morning!

OK, so how would Carmen hold their interest? And what was her topic?

The Neuro-Science of Memorable Content

Carmen started, "For the past few years, I am asking this question from a neuro-scientific angle. Is your content remembered?"

She then elaborated further:

We hear a lot, keep a lot, and forget a lot. According to a theory called the forgetting curve, which is also associated with a scientific formula, we remember very little from new content we learned two days before if make no conscious effort to remember it at the time. However, that “little” may be something we remember for a longer time.
At this point of time, Carmen had successfully captured the attention of everyone in the room! She had spoken about something that was important to everyone: memory.

She then observed that "You may wonder how students remember everything they write in their exams. Why does it not happen that way in business? Students – at least the conscientious ones, make more effort than business audiences to remember content. In business presentations, audiences are typically in a state of partial attention."

Carmen then added, "If you haven't slept a lot and are under stress -- you will also remember less. So if you are talking to sleep deprived audiences who are in a state of partial attention, it is hard to rely on the fact that they will remember a lot."

"Let’s consider a metaphorical number – people remember "10%" of what we share," Carmen said. She specified, "This is metaphorical because, in the business world, it is very difficult to place a strict statistic on how much your audiences remember. When you work in the academia, it is different because you have more precise measuring tools and people expect their memory may be tested. Not the same in business. We don't have the luxury to say to a business audience: 'pay attention, you will be tested later.'"

Remember Only 10%

Dr. Simon also indicated that while people remember very little – the metaphorical 10% - it is practical for any business presenter to be in control of that 10%. Otherwise what she is noticing is that this percentage is left to chance. For example, if 5 people attend your meeting or business presentation, it is possible for all 5 to remember 5 different things.

Your Customers Remember Only Some Things

For the past four years, Dr. Simon has been working on a system, called The Rexi Method (Rexi comes from the Latin verb to direct, or to guide), which contains a set of guidelines on how to be in charge of the “10%” people remember. Part of the formula is mastering Attention, which paves the way to memory, and also Decision, which is the reason memory is important. Ultimately, the reason we want others to remember something about our message is so they act on it in some way and they find it easy to decide in our favor.

Attention, Memory, Decision

Unfortunately, things can go wrong at each of these stages. Take Attention, for instance. Dr. Simon explained one reason why people stop paying attention to a message: habituation. This means that as we get used to a stimulus, we pay less and less attention to it. For example, when you are at work and music is playing in the background, you pay attention to it at first, but gradually stopped noticing it.

This also means that if we want to sustain someone’s attention, we must change the stimulus frequently. For example, you can alternate:

From Text to Graphics
From Formal to Informal
From Static to Dynamic
From Monologue To Dialogue
From Facts To Stories
From Complexity To Simplicity
Carmen shared more thoughts:
The brain is looking to conserve energy -- that is why people may fall asleep during presentations.
And so we need to create memory traces. If you create Zen-like presentations with pictures, will people remember it at all after 2 days?
Use change to draw attention but once you know what your “10%” message is, keep it constant among the changes of stimulation.
Overall, as you reflect on your own messages, ask this question: how often does your stimulus vary? Do you use slides that display for minutes at a time, without much variation? Is there enough stimulation for your viewers that attracts focus and does not push them towards their smartphones? When you have the answer to these questions, it will be easier to hold attention. And when you have attention, you’re more likely to form memories in people's minds.


Carmen SimonDr. Carmen Simon's presentations and workshops help business professionals to use communication and presentation skills to increase revenue, train or motivate others, and overall to stand out from too much sameness in the industry. A published author, Dr. Simon is frequently invited as a keynote speaker at various conferences. She is co-founder of Rexi Media, a company that helps business professionals from all fields improve their presentation skills, whether they deliver content face-to-face, online, or create on demand presentations.

Labels: , , , ,

Comments





Archives

April 2003  |   May 2003  |   December 2003  |   January 2004  |   February 2004  |   March 2004  |   April 2004  |   May 2004  |   June 2004  |   July 2004  |   August 2004  |   September 2004  |   October 2004  |   November 2004  |   December 2004  |   January 2005  |   February 2005  |   March 2005  |   April 2005  |   May 2005  |   June 2005  |   July 2005  |   August 2005  |   September 2005  |   October 2005  |   November 2005  |   December 2005  |   January 2006  |   February 2006  |   March 2006  |   April 2006  |   May 2006  |   June 2006  |   July 2006  |   August 2006  |   September 2006  |   October 2006  |   November 2006  |   December 2006  |   January 2007  |   February 2007  |   March 2007  |   April 2007  |   May 2007  |   June 2007  |   July 2007  |   August 2007  |   September 2007  |   October 2007  |   November 2007  |   December 2007  |   January 2008  |   February 2008  |   March 2008  |   April 2008  |   May 2008  |   June 2008  |   July 2008  |   August 2008  |   September 2008  |   October 2008  |   November 2008  |   December 2008  |   January 2009  |   February 2009  |   March 2009  |   April 2009  |   May 2009  |   June 2009  |   July 2009  |   August 2009  |   September 2009  |   October 2009  |   November 2009  |   December 2009  |   January 2010  |   February 2010  |   March 2010  |   April 2010  |   May 2010  |   June 2010  |   July 2010  |   August 2010  |   September 2010  |   October 2010  |   November 2010  |   December 2010  |   January 2011  |   February 2011  |   March 2011  |   April 2011  |   May 2011  |   June 2011  |   July 2011  |   August 2011  |   September 2011  |   October 2011  |   November 2011  |   December 2011  |   January 2012  |   February 2012  |   March 2012  |   April 2012  |   May 2012  |   June 2012  |   July 2012  |   August 2012  |   September 2012  |   October 2012  |   November 2012  |   December 2012  |   January 2013  |   February 2013  |   March 2013  |   April 2013  |   May 2013  |   June 2013  |   July 2013  |   August 2013  |   September 2013  |   October 2013  |   November 2013  |   December 2013  |   January 2014  |   February 2014  |   March 2014  |   April 2014  |   May 2014  |   June 2014  |   July 2014  |   August 2014  |   September 2014  |   October 2014  |   November 2014  |   December 2014  |   January 2015  |   February 2015  |   March 2015  |   April 2015  |   May 2015  |   June 2015  |   July 2015  |   August 2015  |   September 2015  |   October 2015  |   November 2015  |   December 2015  |   January 2016  |   February 2016  |   March 2016  |   April 2016  |   May 2016  |   June 2016  |   July 2016  |   August 2016  |   September 2016  |   October 2016  |   November 2016  |   December 2016  |  




Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.

Home | PowerPoint | Photoshop | PowerPoint Templates | PowerPoint Tutorials | Blog | Notes | Ezine | Advertise | Feedback | Site Map | About Us | Contact Us

Link to Us | Privacy | Testimonials

PowerPoint Backgrounds | Christian PowerPoint Backgrounds | Business PowerPoint Presentation Templates

Plagiarism will be detected by Copyscape

©2000-2016, Geetesh Bajaj. All rights reserved.

since November 02, 2000