Guy Kawasaki did the Tuesday morning keynote at the Presentation Summit in New Orleans on September 29, 2015. He started by reminiscing about his days as the chief evangelist for Apple Computer. He spoke passionately about Steve Jobs.
Guy speaks around 75 times a year in conferences and delivers keynotes. His work certainly has to do so much with speaking. And that’s a continuation of his job at Apple, where he was evangelizing the Mac to the world.
Like Steve Jobs, Guy also quit Apple. He left Apple twice. He returned to Apple when the company had to survive. And that was good, because as Guy said in jest:
I left Apple twice. If I had stayed either time, I would not have been here today.
Guy then spoke about his role at Canva. He asked about how many people in the audience used Canva?
He then also spoke about his role on the board at Wikipedia.
Here’s another witty remark from Guy:
If you suck, and if your speech is short, it is OK.
If you have a long speech, and you do not suck, it is OK.
If you suck and are long, then that’s terrible.
And that’s how he led the audience to the topic of his keynote, How to get a Standing Ovation. Guy admitted that there’s a reason why he structures his talks with numbers, and that is to hold attention. He was, therefore, going to talk about 10 ways in which you can be assured that your talk gets a standing ovation.
And then some more comments from Guy:
I have hearing problems. Maybe that’s because, as a Venture Capitalist, I have heard so many crappy presentations.
When I took anti-anxiety drugs, I had seven standing ovations in a row. So I wondered what it says about me? And so I want to share tips with you on getting a standing ovation without having to take anti-anxiety drugs.
Then Guy shared his tips — he also accompanied each tip with a visual slide.
He then spoke a while about this rule, and also ventured into the Mac vs. Windows arena! Some quotes:
No one uses Windows voluntarily — (do you want to) use this amazing device (Mac) that looks like it has been created by Tibetan monks, or this crappy plastic piece (Windows)?
(About the at least 30 points font size rule), find out who the oldest person is. Then divide their age by two. What if your VC is 16 years old? Then God bless you!
(About the at least 10 slides rule), my speeches have 50 to 75 slides. People look at me with daggers of hypocricy. But I tell them that they are not me!
Guy then shared a small humorous incident:
I met a black enterprenuer who asked me if I had any last minute tips. I asked him, “Is your background black”. He replied, “Yes, I am from Atlanta”. But he did change his (slide) background to black.
Some more quotes from Guy:
Take selfies before with them, and they will certainly clap after the session
Mix with the crowd, warm up the crowd. Then it’s easier to speak in a relaxed manner.
Some quotes from Guy:
You kind of then own the audience. It’s a reason to get to the venue a day earlier.
Somehow customize your introduction.
Note: Guy spent only 5 out his 60 minutes in the sales pitch for Canva — and that too was more of an awareness pitch rather than selling.
Most enterprises talk about their cutting edge products, and you must apply the opposite test. That means, if you are saying the same thing they are saying, you are saying nothing! If CEO 1, 2, 3, 4, and 5 all say the same thing, then very few presentations will pass the opposite test — unless you say a story!
Guy then quoted Pierre Omidyar, the founder of eBay:
My girlfriend had a very difficult time selling stuff she does not need, so I created eBay.
A small Q and A session followed:
Did you buy the Fez cap in Istanbul? No, there was no space in my bag!
What should I do, my clients always want rules. In the real world, very few people will follow rules. So you don’t have to worry. One person who VC’ed got 60 slides to show me after reading all my books!
When the pitch is better than the idea, what do you do? In my life, I have seen 5 good pitches among the thousands.
Black is the new black.
The former chief evangelist for Apple and current chief evangelist for Canva, Guy Kawasaki is known the world over. He sits on the Board of Trustees of the Wikimedia Foundation and is an executive fellow of the Haas School of Business at UC Berkeley. He is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books.
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.