Connie Malamed is a consultant, author, and speaker in the fields of online learning, visual communication, and information design. She has helped nonprofit, government, and corporate clients transform their content into interactive learning experiences for more than 20 years. Connie is the author of Visual Design Solutions and Visual Language for Designers. She publishes The eLearning Coach website and podcast. Connie has degrees in art education and instructional design.
In this conversation, Connie talks about her new book, Visual Design Solutions.
Geetesh: Connie, there are so many design books as you mention in the opening pages of your new book. So what motivated you to author Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals? Tell us more.
Connie: Yes. There are so many wonderful and useful graphic design books. I have quite a large collection myself. But these books mainly focus on the design of company branding, brochures, advertising, newsletters and the like. In fact, to many people, the term "graphic design" is associated with these formats.
In light of this, I couldn't help but notice a lack of resources and references for the visual design of learning materials, such as eLearning and slides. I wrote Visual Design Solutions to fill this gap. I not only present design principles, but I discuss how they benefit learning.
Instructional designers, trainers, and educators look at the world from a unique perspective, and that's the perspective from which I wrote the book. We want to communicate in a way that enhances comprehension and improves retention. We want people to use our materials to improve their skills. This is a different mindset than an advertiser who is designing for potential consumers. Although the design principles are similar, the intent is different.
Geetesh: How is Learning/eLearning Design different than or similar to conventional Graphic Design?
Connie: In the design of learning materials, we have many constraints. Although we need to create an aesthetic experience to motivate learners, our main focus is on clarity, which enhances comprehension. We must use visual cues so learners won’t miss out on information. And we must find visual metaphors to help people learn.
For eLearning, we design for interactive activities and for navigation. We design for simulations and scenarios and characters speaking to each other. In many ways, the visual design needs of the learning professional are quite different than those of the conventional graphic designer.
Geetesh: Can the principles in your book work well for designers who create slides in PowerPoint and other similar programs?
Connie: I do think the principles work well for slide creation and I had this in mind while writing the book. In-person training often relies on slides. And presentation slides are often educational. So when I discuss graphic space, typography, working with images, color principles, unity and grouping, the concepts are as true for slides as they are for eLearning and job aids.
Alternative to Bullets 01
Alternative to Bullets 02
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 | January 2017 | February 2017 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.