At the Presentation Summit, before Nancy Duarte began her keynote, Rick Altman did a Seinfeld impersonation about a head of lettuce! He then reminisced about Nancy's involvement with the Presentation Summit back in 2003 (then called PowerPoint Live).
Nancy started her session by mentioning how happy she was to see many recognizable faces. She observed that while much has changed since 2003, presenting faces the same challenges. She acknowledged the presenting firms spearheaded by MVPs and so many other people. Nancy attended an Entrepreneurs' Roundtable for presentation agency owners the previous night, and reconfirmed that people in the presentation industry play a role in changing the world.
Below are some remarks from her talk:
Everyone in this room can create something out of nothing. Leaders imagine and then lead others into the future.She projected the Venture Scape from her new book, Illuminate that illustrates why change is essential.
We did whatever work we could, and then intentionally decided to be a design team. We needed to transform ourselves.Nancy then mentioned the impact Jim Collins’ book Good to Great had on her firm, which said:
If there is one thing that you can do, be best in the world at, passionate about and profitable at, do just that one thing.So her firm decided to only do presentations.
These young students in India wanted my job; I had to be different.
India’s perception of beauty was different than the US, so I knew I had 10 years.
I had 10 years to convert my shop from only design into storytelling.And then Nancy began speaking about her main topic for the keynote: how to use speeches, stories and ceremonies to persuade:
A story has a structure and is a container for info.
People can repeat the last story they heard, but not the last presentation they saw.
When you listen to a story, all the sensory parts of your brain light up.
The brains of the teller and the listener sync while storytelling is happening.
Stories also transport.
When stories are told, the analytical parts of the brain are suspended and open the brain to consider.Nancy mentioned that stories typically have a 3-act structure:
Patti has a natural gift; a supernatural amount of empathy.
The sense of building and releasing tension is important in a story. Great speeches are structured by contrasting what is, and what could be. Then a great talk ends by articulating the new bliss (the new norm) you want to see established. Because people will remember the last thing you say more than what you say in the beginning and the middle.Nancy then spoke about a few well-known (and some little-known) speeches that utilized this structure:
Ceremonies demarcate endings and beginning. It helps release what was and embrace something new.
We go through corporate changes—big changes. The past will cling to your staff and clients. You need a ceremony to make it clear what to let go of.She then shared an anecdote from Steve Jobs' life. She spoke about how when Steve Jobs returned to Apple ended, they had no OS strategy. Ultimately, they bought Steve Jobs' company NeXT, Inc., which became Max OS X. But there was resistance from developers wanted to create applications for this new OS. It was then that Steve Jobs used the power of a ceremony. He actually buried Mac OS 9 in a coffin, shut the coffin, and eulogized it. That was pretty dramatic, but it did convey the message. In fact, Steve himself never uttered "Mac OS 9" again. It was dead to him.
Ceremonies are about ending and beginning. Ceremonies are about ending something so that something new can begin.From stories and ceremonies, Nancy moved to her third and final topic: transformations.
Duarte has recovered, and what changed? The hearts and minds of people.
We undid much of the process put in.
Duarte tries to be torchbearers.
We are trying to make change happen in this industry.
So much of the journey is about how far we all have brought this industry in 10 or 15 years.
We all want to continue to lead this industry into its next glorious place; it is ready for reinvention.Nancy recollected that she spoke about the story structure in 2010. She asked other to look at their successful talks, and the talks of others such as Martin Luther King and analyze. But once you know the rules, you should break the rules a little bit!
Great post, thanks for sharing Geetesh!
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 | November 2016 | December 2016 | January 2017 | February 2017 | March 2017 | April 2017 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.