Slideshows: The Better Way to Capture and Validate Leads

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If you already spent many hours creating slides, it’s definitely worth to use them effectively. Slideshows are not only useful as a visual back-up for oral presentations – they can also be used to inform your prospects, to get new leads and to turn them into paying customers. In this blog post, we will have a closer look at the importance of slideshows in the process of capturing and validating leads.

Presentations – The Better Way to Market Your Business

Presentations can be used for educational purposes, at events, and on many other occasions. But most importantly, you should use them in your marketing campaigns. Nobody is interested in reading long website-texts anymore. None of your customers has the time to read white papers with hundreds of pages. Presentations summarize the most important conclusions in an appealing, visual way. They guide your prospective customers through a storyline in a determined order. Sharing slideshows with interested buyers also guarantees that the viewers get active – by clicking through the slides. Additionally, slide analytics and customer insights enable a much better reporting than traditional tools. Therefore, it makes sense to share them more often with prospective clients. How? Well, why don’t you use all your existing marketing channels? Online slideshows can easily be shared via email, on social media or even embedded in your website and blog.

Lead Validation with Beamium

After sharing the slideshow with your target audience, it’s time to go one step further. Beamium is a web-based presentation sharing platform which turns your slideshows into marketing tools. Simply upload your slides with one click and share them online or integrated into your website. A dedicated lead feature makes it possible to get the contact details of the presentation viewers at a specified point in the slideshow. The marketing presentation platform automatically validates the email address by sending the unlocked online presentation to the prospect. A perfect way to use your presentations as lead capturing tools. Check out this example presentation and see in detail how you can share your slides more effectively online:

How Slideshows Contribute to Better Leads

Let’s now have a closer look at why leads captured with your slideshow outperform traditional lead forms or newsletter signups. First, the willingness of the viewers to share contacts in the middle of a presentation is extremely high. The viewers already know the topic, are interested and get something in exchange when sharing their contact details. Second, slideshows are the perfect way to market your business with a story. Third, slide analytics make it possible to analyze your marketing materials and to find out how much time your viewers really spent on every single page. The more information you get from your prospects, the better will your slideshow become. And the better your slideshow becomes, the better the quality of the leads you capture.

Using Slide Analytics to Determine the Lead Quality

Analyzing your slides has many advantages and helps you to better understand the needs of your audience. Furthermore, you can use these slide analytics on an individual level to classify the leads. When you choose Beamium for capturing leads with your slideshows, you will automatically find out which slides the lead likes most, how much time the person spent in your presentation and which lead score the platform allocated to the contact. You probably have many slideshows saved on your computer, which are not used anymore. Give them a second chance and capture leads with your presentations!

Philip FrantaPhilip Franta was born in Austria where he studied International Management and Business Law at the Vienna University of Economics and Business. During his studies, Philip had some amazing experiences abroad in the USA, Finland, Italy, and Germany. He also worked at the fast-growing search engine for holiday rentals, HomeToGo. After finishing his studies, Philip co-founded Beamium and became CEO of the company.

See Also: Beamium: The Smarter Way of Sharing PowerPoint Presentations


Beamium: The Smarter Way of Sharing PowerPoint Presentations

This is a promoted post.

A lot of work goes into creating slides with PowerPoint. But what happens with your presentations after creating them? Sometimes they are used for presentations at events, some other time you simply share the documents as marketing white papers. Mostly, there is not much information which you receive after sharing the document, and only a fractional number of the viewers will get in touch with you afterward. Instead of neglecting the presentation sharing process, you should invest adequate effort into marketing your presentations effectively.

Turning Presentations into Lead Tools

Most presentations have one common goal: marketing yourself and your business. Especially in the business context, generating leads with your pitch deck is equally important to delivering a great content. However, it can be tough to get the viewers’ contact details nowadays. At events as well as online – you always face competition with many other slide decks. While many presentation tools focus on creating better presentations, few tools emphasize the importance of sharing slides. The well-known presentation platform SlideShare recently decided to shut down the tool’s lead feature as well. In contrast to traditional ways of sharing slides without much feedback, interactive features and analytics are needed to find out which slides the audience likes most and where they churn your slideshow.

The smarter way of sharing slides

Beamium, a web-based presentation platform, helps you to share your slides more effectively. Simply convert your PowerPoint deck into a PDF and upload it with one click on Beamium.com. Your slides will automatically turn into an online slideshow which can be shared easily with your viewers via your website, blog, social media channels or by email. The tool works on every notebook, smartphone and tablet without any installations. Your viewers will be able to navigate through your online slideshow and can download the document afterwards (if you allow them to do so). On top of that, Beamium encourages your viewers to share their feedback, questions and comments with you. Dedicated call-to-actions make it possible to like individual slides and to get in touch with. By sharing documents in a smarter way, you can keep in touch with your presentation audience and receive more feedback than ever before. In addition, the presentation platform offers tailored analytics which summarize the success of your presentation. In case that you want to present in real-time on the devices of your audience, e.g. during phone calls, the presentation platform further offers a live-presentation feature.

Beamium

Various speakers and PowerPoint professionals are experts in creating slides. But too many of them neglect the importance of sharing slides effectively. Like content marketing, creating and distributing content is equally important and should therefore be stimulated. Before creating your next slide deck, you should clarify the presentation’s objectives. Afterwards, it is your job to analyze if you met the goals which you set. Make sure to meet your targets in 2017 by sharing your slides smarter!

Philip FrantaPhilip Franta was born in Austria where he studied International Management and Business Law at the Vienna University of Economics and Business. During his studies, Philip had some amazing experiences abroad in the USA, Finland, Italy, and Germany. He also worked at the fast-growing search engine for holiday rentals, HomeToGo. After finishing his studies, Philip co-founded Beamium and became CEO of the company.





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