Hermann Narez is a graphic designer for PhotoSpin, Inc., a royalty-free stock photo company. He currently heads up the Design Services department, develops and designs print, web, and e-marketing campaigns, and maintains brand consistency across multiple print, web, and e-marketing channels.
In this conversation, Hermann discusses the importance of using pictures in slides.
Geetesh: Using a large picture along with a great slide title seems more common these days as presenters want to include less text on their slides – almost like Steve Jobs’ presentations. What do you think about this approach?
Hermann: The phrase “less is more” is often associated with the architect and furniture designer Ludwig Mies Van Der Rohe. In graphic design it’s typically referred to as “white space”.
I’m glad to see that this approach is being used in screen presentations because by using white space in design, we create space, balance, emphasis on what’s important, and a feeling of easiness that we cannot achieve with a more cramped space.
Picture: Ben Miller, vide Flickr Creative Commons
Geetesh: Do you have any guidelines to share on finding the perfect picture for a slide in PowerPoint, Keynote, or any of the slide apps?
Hermann: “A picture is worth a thousand words” is what I think about when searching for the right image for a screen presentation. I look for a photo or an illustration that contains white space/copy space. It could be an isolated object or maybe even a simple illustration with a monochromatic pattern.
Note from Geetesh: The sample pictures shown above illustrate the concept of white space or copy space that Hermann explained in this conversation — both these pictures are from the PhotoSpin collection, and are used with their permission.