Nancy Duarte has been Principal at Duarte Design since 1990. Her firm is in the heart of the Silicon Valley, and the client list is loaded with Fortune 500 companies. Her passion for business communications that are clear, meaningful and attractive has opened doors for her in a business world full of cluttered and complex visual communications. Nancy has also authored three amazing books: Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations.
In this conversation, Nancy discusses the new multimedia edition of her book, Resonate that is being given away gratis.
Geetesh: Resonate has been a groundbreaking book that’s helped so many people create slides with better messages and content – so how do you feel looking back at something so amazing that you created?
Nancy: Writing Resonate really changed me. It’s impossible to study story and not be changed. I never dreamed it would change others as much as it did me. Teaching others to use story patterns to persuade has been the most fulfilling thing I’ve ever done. My whole world used to be about writing and producing presentations for others. Teaching them to do develop story-based presentations themselves has been rewarding.
Geetesh: Almost as amazing as the book is that you are now giving it away for free in a digital version – what motivated this decision?
Nancy: When I wrote Resonate two years ago, I developed multimedia-rich assets at the same time. In the printed book, I added green www letters to signify there’s multimedia content online. Now, with the multimedia version of Resonate, we wove the rich media with the book content it makes it a much more immersive book. It’s a very different experience actually. I gave it away for free for two reasons. First, I wanted to set a high benchmark for what a media-rich business book can be. My books are all visual books and publishers have struggled to come up with a compelling format for visual and multimedia books that work on all desktops and all devices. I wanted to demonstrate how it can be done. The other reason is because, as I said in the first question, the material really changed me. It is very transformative and I want the concepts to spread so more people can change the world.