In this conversation, Vanessa talks about her new book, Captivate: The Science of Succeeding With People.
Geetesh: Vanessa, in Captivate, you explain about shortcuts, systems, and secrets that help readers take charge of their interactions in business, family, and societal circumstances. How will this help them, and what will be their most important takeaway from your book?
Geetesh: Many of our Indezine readers deliver presentations. How can they use the ideas in your book while delivering presentations to their audiences?
Vanessa: It is incredibly important to be captivating on stage or in front of a room. First, speakers have to be captivating with their ideas – how do you speak so someone listens? Second, speakers have to be captivating with their body language. In Captivate I talk about a study we did in my lab, Science of People where we analyzed thousands of hours of TED talks looking for patterns. We found 3 nonverbal cues the best speakers do to captivate their audience. I can’t wait to share these with readers. And lastly, speakers have to captivate people’s hearts. If you want to change minds and change behaviors you have to know about the hidden forces that drive our behavior as humans. I would love to uncover those hidden drivers for you.