True Cost of Presentations in Business Today: Conversation with Simon Morton

Created: Wednesday, July 17, 2019, posted by Geetesh Bajaj at 9:30 am

Updated: at



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Simon Morton
  

Simon Morton founded Europe’s leading presentation design company Eyeful Presentations in 2004. His goal was big but simple – support businesses to create more powerful, engaging and effective presentations that make the most of opportunities and deliver results. 12 years, thousands of presentations and millions of engaged audience members later, Eyeful’s mission continues. Simon’s book, The Presentation Lab continues to make waves and has been released around the world in 6 languages. He is globally recognized as a thought leader in the field of presentations and now dedicates much of his time to speaking, writing or coaching businesses on how to make the most of every presentation opportunity.

In this conversation, Simon talks about the true cost of presentations in business today.

Geetesh: Can you tell us more about this survey that explores the true cost of presentations in business, today? Also, tell us more about these costs, both measurable and hidden.

Simon: Hi Geetesh, thanks for the opportunity to talk about the survey. We’re really excited about it and it was prompted by Eyeful recognizing that we don’t really get to see all the presentations within our customers. Eyeful and companies like Eyeful get the great privilege of working at the high-profile end of presentations. People come to us when it’s a must-win bid or a high-profile conference. But, below that line, there’s a vast amount of presentations that are being created by marketing people, salespeople, admin people – day in, day out, across the world.

Now, there is some limited research into the cost of those sort of below the line presentations out there. One estimate from Microsoft states that $50 million a day is wasted in the creation of PowerPoint presentations. But frankly, there’s not much for us to hang our hats on. It doesn’t take much if you think about the cost of a salesperson, for example, creating their own content. We know a lot of them do that, and that’s a lot of wasted sales time and that itself is a massive cost to an organization.

So, we wanted to learn a little bit more about how people were doing it today; understand the scale of the inefficiency issue (if there is one) and then off the back of that, offer some ideas as to how people might be able to improve the efficiency of presentation creation across the business.



Geetesh: You mention that Eyeful will share these results as part of your Eyeful Insights program. Tell us more about this program.

Simon: Last year we pulled together a collection of thought leadership pieces and published them in our first Eyeful Insights journal, which was aimed very much at the C-suite. The articles are there to prompt and to spark debate at a very senior level within an organization. I’m delighted to say we’ve had some really interesting conversations off the back of publishing these articles. Things like presentation culture, the impact of multi-generational audiences, even the influence of political communication on the way that people present information internally, have been really well received.

This year we’ve continued with the journal and we are just about to launch our latest Eyeful Insights article. This relates to data within presentations; how to make the most out of data as part of your storytelling, how to prompt action and prompt discussion from your audience by delivering data in a visual and compelling way. So, we’re very excited about that.

And the next Insights article down the line will be around efficiency. So, our efficiency survey will provide a lot of the data that will underpin our findings and our recommendations to our readers. One of the things specifically with the efficiency Insights document is that we want to provide people with a blueprint to follow, which will improve the efficiency of presentations within our own organizations. That will be published in the next couple of months and if you’d like an early copy, please complete the survey. This survey closes very shortly, and by completing your details at the end of the survey, you will automatically get a copy of the article.

So, thanks again Geetesh, for allowing us to share some of the exciting things happening here at Eyeful and look forward to catching up with you very soon.


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