Presentation Summit 2022: Conversation with James Ontra

Presentation Summit 2022: Conversation with James Ontra

Created: Thursday, September 8, 2022 posted by at 9:45 am

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James Ontra

James Ontra
James Ontra is co-founder and CEO of Shufflrr.  His 30-year career has focused on the highest-profile presentations for world-class companies.  His clients have included:  American Express, Bloomberg, Epcot Center, Mercedes Benz, NBC Olympics, Warner Bros. and many more.  His vision and strategy have been driving Presentation Management to become a recognized communication discipline.  James combined this passion with technical development to build Shufflrr. Presentation Management is smart communication strategy.

In this conversation, James talks about his company’s sponsorship of the upcoming Presentation Summit 2022, being held on location in San Diego, CA, and virtually this year from October 9 to 12, 2022. is the official media partner for the Presentation Summit.

Geetesh: What is presentation management, structured storytelling, and where does Shufflrr fit in?

James: All files are slides, ready to present. Presentation Management is the strategy by which companies create, distribute, re-use, broadcast, share, track and update presentation content. Structured storytelling is the best method for organizing your slides and other presentation content into a complete story for your business. Every presentation is a story, and every slide is a scene. Then your team and users can access those presentations, slides, chapters, and scenes to create a new, custom presentation for their meeting. Shufflrr is an app where companies can easily manage all of their presentation content. Shufflrr is presentation management.

Presentation management is better content management.
Shufflrr – Free Presentation Management

Geetesh: How does presentation management influence what people do every day?

James: The presentation follows the conversations. We all give presentations every day. We walk around with our phones and as we’re talking, whether it’s for work or personal, we take out our phone and start showing pictures, a video, or maybe we do a quick Google search looking for more information on the topic we’re discussing. And then, what do we do? We show the phone screen. In essence, we are giving a presentation. Presentation Management allows people in a business setting to have that same kind of natural, spontaneous conversation with colleagues and clients, while still controlling brand and message.

Shufflrr – Telling versus Selling – Presentation Management.
Shufflrr – Telling versus Selling – Presentation Management

Geetesh: What is the business intelligence gained from the information collected in a presentation management platform?

James: A good Presentation Management platform provides an audit trail and accountability for every phase in the lifecycle of a slide. All of the actions that affect a slide and file – who, date, time, duration, re-use, revise, download, view, share, broadcast, and delete. Business analytics can be used to make content decisions going forward.

What is the Presentation Summit?

Presentation Summit 2022: Conversation with James Ontra

Presentation Summit 2022: Conversation with James Ontra

For two decades, Rick Altman has been hosting the Presentation Summit, a highly popular event that is geared towards users of PowerPoint and other presentation platforms. is the official media partner for the Presentation Summit.

Date: October 9 to 12, 2022

Location: San Diego, CA + Virtual Event

Register now!


The views and opinions expressed in this blog post or content are those of the authors or the interviewees and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.

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