It has been observed that presentations that contain graphical elements score higher than those that contain just text. By graphical elements here, I don’t mean illustrations or pictures — but diagram style graphics that show relationships and contain text as part of the graphic.
PowerPoint, by itself contains a very capable diagramming feature — and the new SmartArt feature in PowerPoint 2007 is even more impressive. Even then, there are bound to be times when you want something that’s easier to use, provides more options, and even works well with PowerPoint. That’s exactly what SmartDraw 2007 aims to be.