A prospective customer has invited you to showcase your company’s products and services, and the stakes are high. This contract could be huge. Your marketing department and executives have been fretting over the necessary PowerPoint slides for weeks. Every word has to be perfect. Every slide must be in exactly the right order. Your mission is to lay down a faultlessly planned and executed sales strategy that persuades this customer to buy exclusively from you … but you are worried!
This article by Robert Lane and Andre Vlcek explains how you can sell better using PowerPoint.