In 1788, Richard Austin created Bell, a serif typeface for the British Letter Foundry. Since then, this typeface went through an amazing journey. The typeface faded after its initial popularity with newspaper and magazine printers. Bell did find more favor in the United States during the 19th and the 20th centuries, and it was revived in 1931 by Monotype Corporation. Bell MT became a popular typeface, right up there along with Baskerville and Bodoni. Bell MT also made the transition from analog to digital. It gained popularity and wide acceptance when Microsoft bundled Bell MT as part of its Microsoft Office installations.