Animated GIFs aren’t as omnipresent as they once were. In a bandwidth starved world, they were an easy way to add impact to a webpage. Bandwidth issues are still relevant. But nowadays many mainstream sites only use animated GIFs if they can add value to a design. That doesn’t mean that animated GIFs aren’t popular. There are whole sites online which are dedicated only to animated GIFS and a slew of new software which make creating them very easy.