There’s more to text animation than just adding some movement to your selected text. By default, when you animate a text placeholder or text box, all the text contained animates at one go unless your text content is within a bulleted or numbered list — in that case, all text animates as sequenced paragraphs. Even then, the animation is sequenced to first level paragraphs (first level bullets) — and any sub-bullet levels contained in your text placeholders or text boxes animate along with the parent level.
Explore the extra options available for text animations in PowerPoint 2013 for Windows.

