Car Dealership Digital Signage using PowerPoint and DataPoint

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By Kurt Dupont

Digital signage is taking over almost every industry, and the automobile business is no exception. Today, we’re diving into how digital signage can revolutionize car dealerships. By using digital signage systems using PowerPoint and DataPoint, dealerships can significantly improve business operations, enhance customer experiences, and streamline communication within the dealership.

Here are some ways digital signage can transform car sales.

1. In-Dealership Advertising

You can elevate the customer journey with digital signage. A lot of this customer journey happens right inside the dealership. When customers walk in, digital signage can take their experience to the next level and help convince them to make a purchase. Dealerships can showcase stunning visuals, highlight compelling car features, and share benefits of purchasing and insurance options. Unlike traditional signage, digital signage lets dealerships display dynamic content that grabs attention and sparks interest in potential buyers.

2. Street Advertising

Think of digital signs as your dealership’s voice out on the street. With creative use of colors, motion, and interactivity, street advertising can catch attention from a distance, attracting both foot traffic and cars to your business. Digital signs can showcase your range of car models and let people know about ongoing promotions. It’s like having a dynamic salesperson working 24/7 to draw customers in!

3. Showing Inventory on Large Screens

Gone are the days when customers had to wander around the lot to see all the vehicle options. With car dealership digital signage, you can display your entire inventory on large screens, making it super easy for customers to explore their choices. Highlight specifications, unique features, pricing options, and availability status right on these screens. Plus, you can automate your inventory displays to show only the available units. It’s like giving your customers a personal tour of your inventory without them having to leave the showroom!

4. Providing Inventory on Tablets for Sales Reps

Digital signage is not limited to big screens alone but can also transform the operation on smaller devices like tablets. Your sales reps can have real-time access to the inventory with all relevant details. Now showing a potential buyer the available car options leads to a more customer-friendly and efficient process.

5. Service Specials

Use digital signage to advertise your service specials and engage customers with your dealership’s offers. Promote discounts on car services, special deals on spare parts, or detailing services to entice customers to make purchases. This not only enhances customer engagement but also boosts your service revenue. It’s a win-win for your dealership and your customers!

6. Open Hours

Accurate and clearly stated opening hours are crucial for any retail business, and car dealerships are no exception. While it may seem basic, showcasing your opening hours with digital signage adds a professional touch that customers will appreciate. It ensures everyone knows when you’re open for business, making it easy for customers to plan their visit. Plus, it looks modern and keeps your dealership looking up to date!

7. Community Support

Digital signage is a powerful way to highlight your dealership’s community involvement. Sponsoring a local Little League baseball team? Use your digital signs to share live scores, team highlights, and how your dealership is supporting them. Supporting the local food bank? Display how many meals your dealership’s donations and customer drop-offs have provided. These messages not only inform but also build a strong, positive image of your dealership as a vital part of the community. It’s a great way to show that your dealership cares and is actively making a difference!

8. Personalized Emailing to Existing Clients

Take your digital signage to the next level with DataPoint’s personalized video creation. Dealerships can email custom videos to existing clients, highlighting awards for their current model, providing trade-in values, showcasing new features on upcoming models, and discussing new payment options. This personalized touch not only boosts customer retention but also encourages new purchases. It’s a fantastic way to keep your customers engaged and excited about what your dealership has to offer!

9. Internal Uses

In addition to these fantastic ways to advertise and generate sales, you can also use your digital signage internally to:

• Keep an eye on KPIs (key performance indicators) for your marketing department using digital signage. It’s a smart and visual way to stay on top of your goals and progress.
• Use digital signage to show a sales associate leaderboard. It’s a fun and motivating way to highlight top performers and encourage friendly competition.
• Keep your team informed with digital signage! Use it to share safety messages, announce upcoming social events, raise media awareness, notify about changes in procedures, and celebrate the Employee of the Month. It’s a great way to keep everyone on the same page and boost team spirit.

10. Car Dealership Digital Signage Software

In conclusion, embracing digital signage in car dealerships doesn’t just modernize the look—it revolutionizes the entire operation. It boosts sales potential, improves customer relationship management, and enhances the overall customer experience. It’s not just about selling cars anymore; it’s about creating an immersive and helpful buying environment for every customer who walks into your dealership. Make your dealership a place customers love to visit.

What software can do all this? DataPoint and iPoint software from PresentationPoint will:

• Take control of all your digital signage advertising with ease! From creating eye-catching ads to scheduling them for the perfect times, manage everything in one place and keep your dealership’s promotions running smoothly.
• Easily create and schedule advertising playlists! With this feature, you can plan your ads ahead of time, ensuring they play at just the right moments to capture customer attention and drive sales. It’s a hassle-free way to keep your advertising fresh and effective.
• Showcase your service specials with digital signage! Highlight discounts, promotions, and special deals on car services to grab your customers’ attention and boost your service revenue.
• Sync your inventory with your digital signage in real-time! Instantly display up-to-date information on available vehicles, including specs, features, and pricing. This ensures your customers always see the latest inventory, making their shopping experience seamless and efficient.
• Use your digital signage to make customers aware of financing deals and options! Showcase attractive financing plans, special rates, and payment options to help customers see how affordable their dream car can be.
• Create 1,000s of personalized email videos in minutes

Best of all? Both DataPoint and iPoint work with PowerPoint and Windows – the software you probably already have and know how to use. It’s easy to get started and make the most of your existing tools!e.

Own an auto dealership or any other dealership, and want to see how digital signage can turbocharge your sales? Reach out to PresentationPoint, who will be happy to help you get started and boost your business!

You can also download a trial version of the DataPoint add-in for PowerPoint today.

  Kurt Dupont is a solution provider who would go out of his way just to ensure he brings out the best when it comes to issues that have to deal with data-driven presentations, data visualization, and digital signage software.

He started by working at airports worldwide to set up airport databases and flight information screens. This evolved to become the basis for PresentationPoint.

The views and opinions expressed in this blog post or content are those of the authors or the interviewees and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.