Slides are helpers, not the show. Jerry Weissman explains why pictures still beat long blocks of words, because people remember what they see. Our Ampler tutorial shows this with waterfall charts: one clear picture of how a number grows or shrinks, instead of a page of figures. But a good picture only works if someone is listening. Claudyne Wilder compares starting a talk to starting a dance. You connect with your partner first, and then you begin. Three reads, one simple rule: help people see, and help them feel included.
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