Kate Skelly is vice president for corporate and business development at Brainshark, Inc., overseeing strategic partnerships, and the addition and integration of complementary products and services. Brainshark’s cloud-based software enables users to create, share and track online and mobile video presentations, for use in eLearning, sales, marketing and corporate/HR communications. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing communications costs.
In this conversation, Kate discusses Brainshark’s partnership with Blackboard, which the company is announcing today.
Geetesh: Who is Blackboard, and what does Brainshark’s new partnership with them offer?
Kate: Blackboard provides software that improves the educational experience for students and learners around the world. Its solutions address the higher-ed, K-12, government and corporate markets – enabling organizations to extend teaching and learning online.
Through our partnership and interoperability with Blackboard LearnTM, we’re continuing to help users improve their eLearning and mobile learning experiences. Blackboard Learn customers can apply Brainshark’s technology to quickly and easily create eLearning content – using common business tools like PowerPoint and the phone – and deploy it to learners around the globe, for viewing on computers, smartphones and tablets. Blackboard customers can also view completion information and test scores associated with their Brainshark content from within the Blackboard Learn platform.
Geetesh: What benefits does this partnership entail for Brainshark users?
Kate: Blackboard is an esteemed company in the educational technology space, and our users benefit from their deep expertise and complementary technology. The Blackboard Learn platform supports teaching and learning, community engagement, content management and sharing, and measuring learning outcomes.
We’re also looking forward to engaging in educational and joint marketing activities with Blackboard, focusing in particular on the professional education market – spanning government and corporate sectors, and for-profit universities. We’re eager to bring the benefits of Brainshark and Blackboard’s technologies to these groups on an even larger scale, helping them address the need to quickly and cost-effectively create, deliver and track eLearning content.
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