Kit Seeborg is a digital media consultant with over 15 years working in the online environment. From 2010 to 2013, Kit curated presentations for the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on its social platforms. SlideShare co-founder Rashmi Sinha refers to Kit as the "voice of SlideShare." Formerly the web producer for WebTrends, Kit was a member of the editorial team for WorldChanging.com and consults to Forture 100 companies and universities.
In this conversation, Kit discusses her new book, Present Yourself: Using SlideShare to Grow Your Business, which she co-authored with Andrea Meyer.
Geetesh: Tell us about your new book, Present Yourself -- and what motivated you and your co-author Andrea Meyer to write this book.
Kit: Many of the millions of the people who create and deliver presentations have been doing so in the same way they have for years. With the introduction of SlideShare six years ago, a whole new platform appeared, and with it the opportunity to use slideshows in new ways. While working at SlideShare, I noticed that creative ideas for using presentations were getting tweeted, blogged and mentioned in interviews, but there was not a central place for people to go and learn about new best practices for using presentations as communications tools, and for being successful on SlideShare.
When all three SlideShare founders gave their full support for gathering these ideas into a book, we were on our way. With Andrea's years of successful book-writing experience, and my experience on the SlideShare team, we partnered to create a book that conveys the transition to more visual thinking in business, in addition to the first how-to guide for using SlideShare. We learned a lot from the community about how people are leveraging the SlideShare platform in new and creative ways. O’Reilly Media is the perfect publisher for Present Yourself. Their audience spans technology, design, business and innovation. And Tim O’Reilly, himself, is a SlideShare user.
Geetesh: In a world where content is being fed continuously, how can one presentation on SlideShare stand apart from many others?
Kit: When it comes to curation of the SlideShare home page, first impressions matter. Make sure your presentation has a distinguishable design and a title that quickly reflects what your presentation is about. Humor and the element of surprise always win the day!
The four factors that drive findability for a presentation are: content, context, design, and relevancy. These are also the criteria for getting your presentation featured on the SlideShare home page.
Content: Give a new twist to an established topic, or introduce an idea and explore it with your slides. Tell a story, and make it brief but complete. Be thoughtful in your selection of images and aim to make a visual connection with your audience and viewers.
Context: Be sure to explain, either visually or with some text, what connects your presentation to a larger conversation or topic. This is a good place to include what makes you qualified to offer this presentation, and what inspired you to take it on.
Design: Presentations are competing for views, so it’s essential that yours stands out visually. Unless you have an audience as large as that of Mary Meeker or Jeremiah Owyang, your slideshow design had better pop. Keep an eye on SlideShare presentations of the day to stay up-to-date on presentation design trends. For inspiration, you can view the archive of presentations of the day here.
Relevancy: Presentations that reflect current events, significant milestones and large (global impact) announcements will get immediate attention. When uploaded while an event is still getting press coverage, these presentations will rise to the top both on SlideShare and in search engine results.
If your presentation is truly going to stand out, it needs to be findable. Use the same best practices for SEO that you would for any other type of media. Create a meaningful title, using catchy keywords that will get your viewers’ attention. Add tags and include a written description of your presentation while it’s uploading. Share it on your social networks and ask your followers to share it, as well.
Follow Present Yourself on Twitter.
Categories: books, interviews, online_presentations, presentation_skills, powerpoint, slideshare
April 2003 | May 2003 | December 2003 | January 2004 | February 2004 | March 2004 | April 2004 | May 2004 | June 2004 | July 2004 | August 2004 | September 2004 | October 2004 | November 2004 | December 2004 | January 2005 | February 2005 | March 2005 | April 2005 | May 2005 | June 2005 | July 2005 | August 2005 | September 2005 | October 2005 | November 2005 | December 2005 | January 2006 | February 2006 | March 2006 | April 2006 | May 2006 | June 2006 | July 2006 | August 2006 | September 2006 | October 2006 | November 2006 | December 2006 | January 2007 | February 2007 | March 2007 | April 2007 | May 2007 | June 2007 | July 2007 | August 2007 | September 2007 | October 2007 | November 2007 | December 2007 | January 2008 | February 2008 | March 2008 | April 2008 | May 2008 | June 2008 | July 2008 | August 2008 | September 2008 | October 2008 | November 2008 | December 2008 | January 2009 | February 2009 | March 2009 | April 2009 | May 2009 | June 2009 | July 2009 | August 2009 | September 2009 | October 2009 | November 2009 | December 2009 | January 2010 | February 2010 | March 2010 | April 2010 | May 2010 | June 2010 | July 2010 | August 2010 | September 2010 | October 2010 | November 2010 | December 2010 | January 2011 | February 2011 | March 2011 | April 2011 | May 2011 | June 2011 | July 2011 | August 2011 | September 2011 | October 2011 | November 2011 | December 2011 | January 2012 | February 2012 | March 2012 | April 2012 | May 2012 | June 2012 | July 2012 | August 2012 | September 2012 | October 2012 | November 2012 | December 2012 | January 2013 | February 2013 | March 2013 | April 2013 | May 2013 | June 2013 | July 2013 | August 2013 | September 2013 | October 2013 | November 2013 | December 2013 | January 2014 | February 2014 | March 2014 | April 2014 | May 2014 | June 2014 | July 2014 | August 2014 | September 2014 | October 2014 | November 2014 | December 2014 | January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 | July 2015 | August 2015 | September 2015 | October 2015 | November 2015 | December 2015 | January 2016 | February 2016 | March 2016 | April 2016 | May 2016 | June 2016 | July 2016 | August 2016 | September 2016 | October 2016 |
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.