The Power of Storytelling

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Maybe you’ve been in a conference room when an earnest co-worker dims the lights and fires up a PowerPoint presentation. If the lights were on, this well-meaning individual would see eyes glazing over, as the audience cringes at yet another set of informational graphics, charts, and bullet points…Cascading information from PowerPoint might have its place, but Denning thinks the ability to communicate with people and point them toward the future is just as valuable.

When people are bombarded with information, they sit there looking at you and wondering ‘Who is this suit?’ But when they hear stories they relate to, they realize that you are a human being and they immediately are more engaged.

American business will never replace hard facts as the basis for making decisions. But it can attain desired goals by tapping into the stories we all have and want to share with others.

Read more about thoughts from Stephen Denning’s book, Squirrel Inc. on the California Job Journal site.