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This is a guest article by Bess Gallanis of Speaking with Power and Persuasion, an executive communications consulting firm based in Chicago. She is a communication coach, speaker, journalist, a student of yoga and insight meditation and the author of Yoga Chick (Warner Books, 2006). For more than 25 years, public and private company CEOs, senior executives, portfolio managers and financial advisors have sought out Bess to help them develop their leadership voice and to make an impact through skillful communications. In this article, Bess talks about how a story can endure.