The Best Story Wins – by Bess Gallanis: Part 2 of 2

Created: Friday, February 11, 2011, posted by Geetesh Bajaj at 9:00 am

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Bess GallanisThis is a second in a series of guest articles by Bess Gallanis of Speaking with Power and Persuasion, an executive communications consulting firm based in Chicago. She is a communication coach, speaker, journalist, a student of yoga and insight meditation and the author of Yoga Chick (Warner Books, 2006). In this article, Bess finds an analogy between business storytelling and the new movie, The Social Network.

Bess Gallanis looks at SOCO, that stands for single, overriding communications objective to make your stories stand apart.


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