Andy Zimmerman is chief marketing officer for Brainshark, Inc., overseeing the company’s marketing organization, strategy, content and demand generation programs. Brainshark’s cloud-based software enables users to create online and mobile video presentations – using simple business tools like PowerPoint and the telephone – and then share and track their content. Thousands of companies use Brainshark to improve the reach and results of their business communications, while dramatically reducing communications costs.
In this conversation, Andy discusses Brainshark’s recent receipt of a Brandon Hall Excellence in Learning Technology Award.
Geetesh: Tell us about the Brandon Hall Excellence in Learning Technology Award that Brainshark won, and what this means to you.
Andy: We’re proud and honored to have been recognized by Brandon Hall Group. Brandon Hall, a leading research firm focusing on employee training and development, issues these awards on a yearly basis, recognizing technological advances in products for workplace learning.
All of us at Brainshark take pride in receiving this award, which also underscores our commitment to future innovation – including providing advanced, cost-effective mobile learning functionality to companies of all sizes. We’d like to thank our loyal customers who rely on our products for their training and communication needs, and share this honor with our customer community as well. They’re applying Brainshark in exciting ways to transform their communication processes, and we look forward to supporting their future initiatives, and formal and informal learning needs.
Geetesh: What is this award all about, and how is Brainshark suited to receive this recognition?
Andy: Specifically, Brainshark was awarded a gold medal in the “Best Advance in Technology for Rich-Media Authoring” category, in recognition of our myBrainshark.com site, used by individuals and small businesses. Brainshark has always prided itself on empowering subject matter experts to easily and rapidly create eLearning content, and myBrainshark is no exception.
As you can see from the below demo, myBrainshark lets any Internet user add their voice – along with video clips, survey and test questions, attachments and more – to PowerPoint decks and other business content, to create online video presentations. Content can be viewed anytime, anywhere – including from smartphones and tablets, and supporting on-the-go learning. In addition, our users can easily share and track their content – all for free.
We’re also pleased to have myBrainshark serve as a destination for learning, as anyone can peruse our free eLearning catalog with thousands of quality titles. Users can also apply to become “Learning Providers,” a free designation that provides them with content syndication opportunities and the ability to price their business-oriented learning content, if desired. And if users choose to upgrade to a myBrainshark Pro Trainer subscription, they can take advantage of even more advanced eLearning capabilities.
Through myBrainshark, along with our enterprise-oriented learning offerings, we remain committed to helping our users quickly and easily create high-impact eLearning content that achieves their business goals. It’s quite an honor to have been recognized by Brandon Hall for the benefits we’re bringing to our users, and we look forward to continuing to support their important learning initiatives.