This post is not about presenting, but when you consider that this is about communicating — then it just happens to be relevant to presenters too! Today, I heard about a new book, downloaded it, read it from cover to cover, and started acting upon what the book’s author taught me — and everything I did happened in a span of less than 2 hours!
Wow — are you wondering if that is even possible? Find out for yourself — the book is called Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, and is authored by David Meerman Scott.
Found out about the book from a blog post by Nick Morgan earlier today — and this has to be among the best books I have read. I do love the fact that David did not write a 200 page book on this topic — all the content is straightforward and written in plain English. The stories and analogies are first rate, and the book gets you from the starting point to end point very convincingly and directly.
At this point of time, I am guessing you want to know what Newsjacking means? According to David, newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
Here are my favorite quotes from the book:
Newsjacking is powerful, but only when executed in real time. It is about taking advantage of opportunities that pop up for a fleeting moment, then disappear. In that instant, if you are clever enough to add a new dimension to the story in real time, the news media will write about you.
To succeed at newsjacking—or fend off a newsjack—you must be prepared to act within the hour, day, night, or weekend. And that entails risk. Your shot on goal may open up at the end of a long day when you are tired and irritable, or when you have had one too many drinks.
This book is available on Amazon (as a Kindle book) for instant download — no conventional paper books of this title have been published yet.