Start Your Presentation with Impact

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By Violeta Saladiene, Toastmasters International

The opening of a presentation is your one chance to grab your audience’s attention – don’t waste it. Whether you’re pitching an idea, delivering a keynote, or giving a team update, those first few seconds set the tone for everything that follows. To help you make the most of that moment, here are 10 compelling ways to start your presentation and instantly spark curiosity. Think of these as tools in your toolbox—you won’t use them all at once, but having the right one ready can make a big difference when it counts.

Image: Yay Images

1. Open with a Story

Nothing pulls people in like a well-told story. It’s one of the oldest forms of communication for a reason—it works. Instead of simply saying, “Let me tell you a story,” start right in with a line of dialogue or a vivid moment. That kind of opening triggers curiosity and emotional engagement. Stories create mental images, build empathy, and make your message far more memorable. They help your audience connect with your topic on a human level, making abstract concepts feel tangible. Even complex ideas become more accessible when wrapped in a narrative. You don’t have to be a natural-born storyteller—just choose a moment that illustrates your message and keeps it real. Personal stories, customer experiences or customer service stories work especially well because they build authenticity and trust.

2. Share a Surprising Fact

Start a presentation with an unexpected piece of information that makes people sit up and think. A little-known fact grabs attention and often stirs an emotional reaction — shock, disbelief, even concern —which is a great way to draw your audience in. It immediately signals that they’re about to learn something new and worthwhile. Just be sure the fact is accurate and clearly connects to your overall message, so it doesn’t feel like a gimmick.

3. Present a Striking Statistic

People are naturally drawn to data—especially when it challenges what they think they know. Open with a relevant and eye-catching statistic: “75% of employees admit to zoning out during presentations.” Ensure your numbers tie directly into your topic and are meaningful to your audience. Briefly explain why the statistic matters, provide the context and explain what insight it reveals. A well-chosen statistic can be one of the most lasting takeaways from your talk.

4. Quote Someone Noteworthy

A powerful quote can instantly lend your presentation depth, credibility, or a thought-provoking start—especially when it comes from a respected expert or historical figure. Choose one that aligns naturally with your message and sets the tone for what’s ahead. Whether it’s widely known or unexpected, a compelling quote can anchor your opening and spark curiosity. Just be sure to attribute it correctly and avoid overused clichés.

5. Ask a Rhetorical Question

Questions are great tools for engagement. Opening with a rhetorical question instantly involves your audience in the conversation and makes them think. It is advisable to pause after the question and let it sink into the minds of the audience. Questions can spark internal dialogue, challenge assumptions, and invite your audience to mentally participate before you even begin your main points. Carefully think before asking a question: the best questions are those that relate directly to the audience’s current situation or challenges. A well-placed question at the start sets a reflective tone and encourages listeners to stay mentally engaged throughout your talk.

6. Offer a Challenge

Start strong by presenting a viewpoint that might stir debate or spark interest: “In the next 20 minutes, I’ll prove that remote working boosts productivity more than the office ever did.” A challenge like this gives your presentation purpose and invites the audience into a persuasive journey. Make sure your challenge is one you can back up with evidence, science or experience—credibility is key when you make bold claims. It is advisable to deliver it with confidence; in this way a challenge positions you as the one who deserves to be heard.

7. Address What’s Already on Their Minds

Acknowledge the thoughts or feelings your audience may be having. This shows empathy and immediately builds rapport. For example: “I know you’re probably wondering if…” Light humor or self-deprecation can work well here, especially when paired with interactive elements like show-of-hands questions. With this kind of opening, your audience will feel seen, entertained, and genuinely engaged right from the start. This technique works especially well with skeptical or tired audiences—it disarms resistance and creates a friendly, open environment.

8. Transport the audience to a different place or time

Invite your listeners to envision a different reality: “Imagine walking into your office and…” This technique taps into visualization and emotional engagement. By asking your audience to picture a scenario, you’re helping them invest mentally and emotionally in your message. While setting the scene, consider adding a touch of humor or an unexpected twist — it can make the moment more vivid, memorable, and impactful.

9. Connect to the Event’s Theme or Purpose

If you’re speaking at a conference, seminar, or internal meeting with a specific theme, use it to your advantage. Referencing the event’s central topic in your opening instantly provides context and shows that your message aligns with the bigger picture. Craft your introduction thoughtfully with that theme in mind—you might even create a catchy phrase or slogan that reinforces your message and sticks in the audience’s mind. This approach shows you’ve done your homework and helps you position your content as a valuable contribution to the overall event.

10. Start with a song or a poem

An unexpected and uplifting way to energize your audience is by opening with a short song (if you’re comfortable singing) or a brief, powerful poem. You don’t need to perform the entire piece—a catchy chorus or a memorable four-line stanza is enough to capture attention. Inviting the audience to repeat it with you adds rhythm, emotion, and creativity to your presentation as well, as you can create a sense of unity and a shared experience. To help everyone follow along, consider displaying the lyrics or lines on a slide.

Choose the opening technique that resonates with you and your speech, and watch your audience light up and pay attention. Once you’ve grabbed their attention, now all you need to do is keep it.

      Violeta Saladiene is a member of Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management. To find your nearest club, visit Toastmasters International.

The views and opinions expressed in this blog post or content are those of the authors or the interviewees and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.